Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global provides outsourcing expertise aimed at improving business operations on a global scale. The company is hiring on behalf of one of its clients for the role of Senior Email Marketing Specialist. This position focuses on implementing, refining, and evaluating the company’s email and SMS marketing initiatives in order to strengthen customer engagement, retention, and revenue. The role covers promotional, lifecycle, transactional, and automated campaigns, while making use of customer segmentation, personalization, marketing automation, and analytics to create effective customer experiences. In collaboration with cross-functional teams, this position is responsible for campaign delivery, testing, reporting, and ongoing improvement across email and SMS channels.
Key Responsibilities:
- Carry out promotional, lifecycle, transactional, and automated campaigns through email and SMS.
- Use enterprise marketing automation tools to build campaigns, perform QA, schedule them, and launch them.
- Work with cross-functional teams to shape a strategic marketing roadmap.
- Detect ways to enhance both the customer experience and overall campaign results.
- Make sure campaigns are delivered correctly and within the planned timeline.
- Develop targeted customer segments by using behavioral and transactional data.
- Deliver personalized campaigns through dynamic content and customer insights.
- Support automated customer journeys such as welcome flows, abandoned cart sequences, post-purchase communication, win-back campaigns, transactional messaging, and loyalty programs.
- Run promotional and lifecycle SMS campaigns while aligning message timing across channels.
- Perform A/B tests and review campaign outcomes to improve engagement and revenue.
- Track KPIs such as open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
- Collaborate with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT to help execute marketing initiatives.
- Align campaign schedules with merchandising and promotional calendars.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- 5–8 years of experience in email marketing, ideally within B2C retail or eCommerce.
- Excellent English communication skills at C1 level or above.
- Proven experience managing complete email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
- Strong understanding of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
- Hands-on experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or comparable tools.
- Strong analytical ability with experience using campaign insights to improve engagement, conversion, retention, and revenue.
- Experience with A/B testing, campaign optimization, and performance reporting.
- Knowledge of email deliverability, compliance standards, and customer communication preferences.
- Familiarity with email QA, HTML/CSS, responsive design, and testing tools is considered an advantage.
- Experience collaborating with cross-functional teams to deliver campaigns successfully.
- Strong project management, communication, and organizational abilities.
- Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.
What We Offer:
- A competitive salary determined by experience.
- Opportunities for professional development and career progression.
- A cooperative and supportive workplace environment.
- The chance to work with a U.S.-based client and contribute to impactful email marketing strategies that support customer engagement and growth.
Become part of the team as a Senior Email Marketing Specialist and contribute to increasing customer engagement, retention, and revenue through data-driven email marketing strategies.
Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global provides outsourcing expertise aimed at improving business operations on a global scale. The company is hiring on behalf of one of its clients for the role of Senior Email Marketing Specialist. This position focuses on implementing, refining, and evaluating the company’s email and SMS marketing initiatives in order to strengthen customer engagement, retention, and revenue. The role covers promotional, lifecycle, transactional, and automated campaigns, while making use of customer segmentation, personalization, marketing automation, and analytics to create effective customer experiences. In collaboration with cross-functional teams, this position is responsible for campaign delivery, testing, reporting, and ongoing improvement across email and SMS channels.
Key Responsibilities:
- Carry out promotional, lifecycle, transactional, and automated campaigns through email and SMS.
- Use enterprise marketing automation tools to build campaigns, perform QA, schedule them, and launch them.
- Work with cross-functional teams to shape a strategic marketing roadmap.
- Detect ways to enhance both the customer experience and overall campaign results.
- Make sure campaigns are delivered correctly and within the planned timeline.
- Develop targeted customer segments by using behavioral and transactional data.
- Deliver personalized campaigns through dynamic content and customer insights.
- Support automated customer journeys such as welcome flows, abandoned cart sequences, post-purchase communication, win-back campaigns, transactional messaging, and loyalty programs.
- Run promotional and lifecycle SMS campaigns while aligning message timing across channels.
- Perform A/B tests and review campaign outcomes to improve engagement and revenue.
- Track KPIs such as open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
- Collaborate with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT to help execute marketing initiatives.
- Align campaign schedules with merchandising and promotional calendars.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- 5–8 years of experience in email marketing, ideally within B2C retail or eCommerce.
- Excellent English communication skills at C1 level or above.
- Proven experience managing complete email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
- Strong understanding of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
- Hands-on experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or comparable tools.
- Strong analytical ability with experience using campaign insights to improve engagement, conversion, retention, and revenue.
- Experience with A/B testing, campaign optimization, and performance reporting.
- Knowledge of email deliverability, compliance standards, and customer communication preferences.
- Familiarity with email QA, HTML/CSS, responsive design, and testing tools is considered an advantage.
- Experience collaborating with cross-functional teams to deliver campaigns successfully.
- Strong project management, communication, and organizational abilities.
- Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.
What We Offer:
- A competitive salary determined by experience.
- Opportunities for professional development and career progression.
- A cooperative and supportive workplace environment.
- The chance to work with a U.S.-based client and contribute to impactful email marketing strategies that support customer engagement and growth.
Become part of the team as a Senior Email Marketing Specialist and contribute to increasing customer engagement, retention, and revenue through data-driven email marketing strategies.
