Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global provides outsourcing services aimed at improving business operations on a global scale. The company is hiring a Senior Email Marketing Analyst for one of its clients. This position focuses on running, improving, and evaluating the company’s email and SMS marketing activities to increase customer engagement, strengthen retention, and support revenue growth. The role covers promotional, lifecycle, transactional, and automated campaigns, using customer segmentation, personalization, marketing automation, and analytics to create effective customer experiences. In collaboration with cross-functional teams, the position takes ownership of campaign delivery, testing, reporting, and ongoing improvement across email and SMS channels.
Key Responsibilities:
- Carry out promotional, lifecycle, transactional, and automated campaigns through email and SMS.
- Prepare, quality-check, schedule, and launch campaigns through enterprise marketing automation tools.
- Work together with cross-functional teams to shape a strategic marketing roadmap.
- Detect possibilities to enhance customer experience and improve campaign results.
- Make sure campaigns are delivered correctly and within the planned timeline.
- Develop targeted audience segments by using behavioral and transactional data.
- Run personalized campaigns through dynamic content and customer insights.
- Assist automated customer journeys such as welcome flows, abandoned cart sequences, post-purchase communication, win-back activities, transactional messaging, and loyalty programs.
- Deliver promotional and lifecycle SMS campaigns while aligning message frequency across channels.
- Perform A/B testing and review campaign results to improve engagement and revenue outcomes.
- Track KPIs such as open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
- Collaborate with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT teams to support marketing initiatives.
- Align campaign schedules with merchandising and promotional calendars.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- 5–8 years of experience in email marketing, ideally within B2C retail or eCommerce.
- Strong English communication skills at C1 level or above.
- Background in managing end-to-end email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
- Solid understanding of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
- Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or comparable tools.
- Strong analytical ability with experience using campaign insights to improve engagement, conversion, retention, and revenue.
- Experience in A/B testing, campaign refinement, and performance reporting.
- Understanding of email deliverability, compliance standards, and customer communication preferences.
- Familiarity with email QA, HTML/CSS, responsive design, and testing tools is considered an advantage.
- Experience collaborating with cross-functional teams to deliver campaigns successfully.
- Strong project management, communication, and organizational abilities.
- Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.
What We Offer:
- A competitive salary that reflects experience.
- Opportunities for professional development and career progression.
- A cooperative and supportive workplace environment.
- The chance to work with a U.S.-based client and contribute to email marketing strategies that support customer engagement and growth.
The role offers an opportunity to contribute to customer engagement, retention, and revenue growth through data-informed email marketing strategies.
Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global provides outsourcing services aimed at improving business operations on a global scale. The company is hiring a Senior Email Marketing Analyst for one of its clients. This position focuses on running, improving, and evaluating the company’s email and SMS marketing activities to increase customer engagement, strengthen retention, and support revenue growth. The role covers promotional, lifecycle, transactional, and automated campaigns, using customer segmentation, personalization, marketing automation, and analytics to create effective customer experiences. In collaboration with cross-functional teams, the position takes ownership of campaign delivery, testing, reporting, and ongoing improvement across email and SMS channels.
Key Responsibilities:
- Carry out promotional, lifecycle, transactional, and automated campaigns through email and SMS.
- Prepare, quality-check, schedule, and launch campaigns through enterprise marketing automation tools.
- Work together with cross-functional teams to shape a strategic marketing roadmap.
- Detect possibilities to enhance customer experience and improve campaign results.
- Make sure campaigns are delivered correctly and within the planned timeline.
- Develop targeted audience segments by using behavioral and transactional data.
- Run personalized campaigns through dynamic content and customer insights.
- Assist automated customer journeys such as welcome flows, abandoned cart sequences, post-purchase communication, win-back activities, transactional messaging, and loyalty programs.
- Deliver promotional and lifecycle SMS campaigns while aligning message frequency across channels.
- Perform A/B testing and review campaign results to improve engagement and revenue outcomes.
- Track KPIs such as open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
- Collaborate with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT teams to support marketing initiatives.
- Align campaign schedules with merchandising and promotional calendars.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- 5–8 years of experience in email marketing, ideally within B2C retail or eCommerce.
- Strong English communication skills at C1 level or above.
- Background in managing end-to-end email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
- Solid understanding of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
- Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or comparable tools.
- Strong analytical ability with experience using campaign insights to improve engagement, conversion, retention, and revenue.
- Experience in A/B testing, campaign refinement, and performance reporting.
- Understanding of email deliverability, compliance standards, and customer communication preferences.
- Familiarity with email QA, HTML/CSS, responsive design, and testing tools is considered an advantage.
- Experience collaborating with cross-functional teams to deliver campaigns successfully.
- Strong project management, communication, and organizational abilities.
- Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.
What We Offer:
- A competitive salary that reflects experience.
- Opportunities for professional development and career progression.
- A cooperative and supportive workplace environment.
- The chance to work with a U.S.-based client and contribute to email marketing strategies that support customer engagement and growth.
The role offers an opportunity to contribute to customer engagement, retention, and revenue growth through data-informed email marketing strategies.
