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This position represents a clear increase in seniority. The Demand Performance Manager reports to this role, and the post is intentionally designed as a development step toward a future Marketing Director position. Relevant hands-on player-coach experience is considered more important than previous senior titles.

Accountabilities and Deliverables:

• Lead and keep refining Babble’s demand plays across account tiers through direct hands-on involvement as a practitioner rather than operating only at a high level.
• Continue to optimise demand plays across account tiers over time while remaining practically involved instead of personally filling gaps as a substitute for process improvement.
• Take ownership of how Babble executes once the Demand Performance Manager’s signal-to-play system has identified the right place and time to act, converting signals into consistently well-sequenced and well-executed plays.
• Replace one-off campaigns and isolated events with a structured and repeatable demand model, even when there is pressure to respond quickly with ad hoc activity.
• Lead execution of the new logo motion once the playbook and HubSpot implementation are available, with responsibility for running, refining, and improving it rather than building the underlying infrastructure.
• Work in close partnership with the Head of Content so that strong content is conceived and packaged as a demand asset from the start, treating content as part of the campaign approach rather than something added afterwards.
• Oversee the Demand Performance Manager and the broader demand execution team on a daily basis, establishing standards and priorities across a distributed team.
• Own performance reporting for demand and campaigns, collaborating with RevOps to ensure measurement remains accurate and useful.

Core Competencies:

• Up-to-date and authentic practitioner experience, with direct involvement in building and running modern B2B demand campaigns rather than only overseeing them remotely.
• A player-coach approach, with equal ease in strengthening the capabilities of others and applying personal expertise directly.
• Confidence in owning execution quality based on another person’s targeting logic rather than relying solely on self-originated campaign ideas.
• A structural mindset focused on building repeatable systems instead of defaulting to one-off activities.
• Comfort in taking over and operating a system designed by others, then making it successful in practical conditions.
• Strong cross-functional collaboration, with the ability to treat content as an input into campaigns rather than merely borrowing it from another team.
• Proven people leadership, including the capability to manage a manager and not only individual contributors.
• Commercial and analytical understanding, with the ability to interpret performance data and adjust direction rather than simply reporting figures.

Key Performance Indicators

• Net GP contribution from base health and growth motion (O1) — target to be confirmed.
• New logo pipeline volume and velocity (O2) — target to be set following CRO/Finance session.
• The share of demand activity delivered through structured, repeatable plays compared with one-off or ad hoc work.
• The proportion of major content assets that are turned into an active demand play within the agreed publication window.
• Clear improvement over time in the wider team’s ability to execute effectively.
• Churn-risk accounts identified and engaged within the agreed intervention window.

Qualifications

• Solid hands-on experience leading modern, signal-led B2B demand generation, rather than managing campaigns only from a distance.
• Practical experience with tiered, automation-led programmes, including fully automated always-on sequences for high-volume and low-touch segments, semi-automated sequences that combine email, LinkedIn, and sales alerts for mid-tier accounts, and bespoke account-based programmes for high-value strategic accounts.
• Working fluency in lead and account scoring together with next-best-action logic, including the ability to interpret outputs such as health scores, intent signals, and propensity-to-buy indicators in order to decide the next step, even without building the model personally.
• Real account-based marketing (ABM) experience, including management of coordinated multi-channel programmes such as targeted LinkedIn activity, retargeting, and bespoke content for named strategic accounts rather than scaled volume campaigns alone.
• Confidence in delivering personalisation at scale by using signal and segment data to tailor sequences and content by account tier instead of deploying a single campaign version for all audiences.
• Practical familiarity with a marketing automation platform such as HubSpot or an equivalent tool, along with CRM-integrated alerting such as Salesforce or a comparable system, sufficient to direct, troubleshoot, and improve day-to-day platform performance.
• Demonstrated ability to coach and develop other demand marketers to a consistently strong standard.
• Experience managing either a manager or a multi-layer team, ideally one distributed across different locations and time zones.
• A proven record of transforming ad hoc marketing activity into structured and repeatable programmes.
• Relevant player-coach background is valued more highly than formal seniority or previous job titles, so candidates without a Head of or Director title but with the appropriate practical experience should still be given serious consideration.

Additional Information

Why work for Babble?

• Annual Leave: 20 days of paid holiday
• Public Holidays: 12 paid bank holidays
• Pension: Statutory pension provision
• Sick Leave: 20 days’ statutory sick pay
• Working Pattern: 10‑day fortnight
• Work Environment: Full‑time, office‑based role
• Parental Leave: Statutory maternity and paternity leave

The recruitment journey

The hiring process is intended to move quickly while still identifying the right candidate. It begins with a screening call, followed by a Teams interview for shortlisted candidates, and may also include a further interview and competency testing depending on the needs of the role.

Direct Candidates Only

This position represents a clear increase in seniority. The Demand Performance Manager reports to this role, and the post is intentionally designed as a development step toward a future Marketing Director position. Relevant hands-on player-coach experience is considered more important than previous senior titles.

Accountabilities and Deliverables:

• Lead and keep refining Babble’s demand plays across account tiers through direct hands-on involvement as a practitioner rather than operating only at a high level.
• Continue to optimise demand plays across account tiers over time while remaining practically involved instead of personally filling gaps as a substitute for process improvement.
• Take ownership of how Babble executes once the Demand Performance Manager’s signal-to-play system has identified the right place and time to act, converting signals into consistently well-sequenced and well-executed plays.
• Replace one-off campaigns and isolated events with a structured and repeatable demand model, even when there is pressure to respond quickly with ad hoc activity.
• Lead execution of the new logo motion once the playbook and HubSpot implementation are available, with responsibility for running, refining, and improving it rather than building the underlying infrastructure.
• Work in close partnership with the Head of Content so that strong content is conceived and packaged as a demand asset from the start, treating content as part of the campaign approach rather than something added afterwards.
• Oversee the Demand Performance Manager and the broader demand execution team on a daily basis, establishing standards and priorities across a distributed team.
• Own performance reporting for demand and campaigns, collaborating with RevOps to ensure measurement remains accurate and useful.

Core Competencies:

• Up-to-date and authentic practitioner experience, with direct involvement in building and running modern B2B demand campaigns rather than only overseeing them remotely.
• A player-coach approach, with equal ease in strengthening the capabilities of others and applying personal expertise directly.
• Confidence in owning execution quality based on another person’s targeting logic rather than relying solely on self-originated campaign ideas.
• A structural mindset focused on building repeatable systems instead of defaulting to one-off activities.
• Comfort in taking over and operating a system designed by others, then making it successful in practical conditions.
• Strong cross-functional collaboration, with the ability to treat content as an input into campaigns rather than merely borrowing it from another team.
• Proven people leadership, including the capability to manage a manager and not only individual contributors.
• Commercial and analytical understanding, with the ability to interpret performance data and adjust direction rather than simply reporting figures.

Key Performance Indicators

• Net GP contribution from base health and growth motion (O1) — target to be confirmed.
• New logo pipeline volume and velocity (O2) — target to be set following CRO/Finance session.
• The share of demand activity delivered through structured, repeatable plays compared with one-off or ad hoc work.
• The proportion of major content assets that are turned into an active demand play within the agreed publication window.
• Clear improvement over time in the wider team’s ability to execute effectively.
• Churn-risk accounts identified and engaged within the agreed intervention window.

Qualifications

• Solid hands-on experience leading modern, signal-led B2B demand generation, rather than managing campaigns only from a distance.
• Practical experience with tiered, automation-led programmes, including fully automated always-on sequences for high-volume and low-touch segments, semi-automated sequences that combine email, LinkedIn, and sales alerts for mid-tier accounts, and bespoke account-based programmes for high-value strategic accounts.
• Working fluency in lead and account scoring together with next-best-action logic, including the ability to interpret outputs such as health scores, intent signals, and propensity-to-buy indicators in order to decide the next step, even without building the model personally.
• Real account-based marketing (ABM) experience, including management of coordinated multi-channel programmes such as targeted LinkedIn activity, retargeting, and bespoke content for named strategic accounts rather than scaled volume campaigns alone.
• Confidence in delivering personalisation at scale by using signal and segment data to tailor sequences and content by account tier instead of deploying a single campaign version for all audiences.
• Practical familiarity with a marketing automation platform such as HubSpot or an equivalent tool, along with CRM-integrated alerting such as Salesforce or a comparable system, sufficient to direct, troubleshoot, and improve day-to-day platform performance.
• Demonstrated ability to coach and develop other demand marketers to a consistently strong standard.
• Experience managing either a manager or a multi-layer team, ideally one distributed across different locations and time zones.
• A proven record of transforming ad hoc marketing activity into structured and repeatable programmes.
• Relevant player-coach background is valued more highly than formal seniority or previous job titles, so candidates without a Head of or Director title but with the appropriate practical experience should still be given serious consideration.

Additional Information

Why work for Babble?

• Annual Leave: 20 days of paid holiday
• Public Holidays: 12 paid bank holidays
• Pension: Statutory pension provision
• Sick Leave: 20 days’ statutory sick pay
• Working Pattern: 10‑day fortnight
• Work Environment: Full‑time, office‑based role
• Parental Leave: Statutory maternity and paternity leave

The recruitment journey

The hiring process is intended to move quickly while still identifying the right candidate. It begins with a screening call, followed by a Teams interview for shortlisted candidates, and may also include a further interview and competency testing depending on the needs of the role.

Direct Candidates Only