Company Overview
Why Babble?
Babble is a growth-focused business built around customer experience. As a trusted advisor in cloud technology, the company helps organisations adopt solutions from leading global providers.
Core Areas of Expertise
- Microsoft Modern Work
- Cybersecurity
- Contact Centre Technology
- Mobile Solutions
- Communications & Connectivity
With thousands of customers already served, the business still sees significant room for expansion. Many clients currently use only one or two of its technologies, creating strong potential to extend adoption across its broader portfolio of market-leading services.
Babble invites candidates to be part of this growth journey and contribute to its continued success.
Role Description
About the position
Babble is creating a marketing system driven by signals that indicates which accounts should be targeted, what steps should be taken, and the right timing for action. This position is responsible for the underlying infrastructure that enables that system to operate.
The role covers ownership of automation workflows, data architecture, and platform integrations that link marketing and sales activity at scale. The successful candidate will collaborate closely with the Demand Performance Manager, Revenue Operations, and Sales leadership, serving as the technical connection between business goals and system capabilities.
This is a role centred on building. The systems are still in development, so the work involves both designing and configuring solutions as well as managing and maintaining them. It is suited to someone who enjoys solving these kinds of challenges and brings both technical curiosity and organised thinking.
Deep marketing expertise is not required. What matters is a solid understanding of how marketing and sales systems operate, an ability to think clearly about data and logic, and strong communication with non-technical colleagues. Mindset carries more weight than the CV.
Main responsibilities
Automation infrastructure
- Lead the development of automation workflows that support commercial activity across HubSpot and Salesforce, including workflow logic, sequence structure, platform setup, and integration reliability.
- Keep the automation layer dependable by putting suitable testing, monitoring, and escalation practices in place.
- Spot ways to cut down manual work across marketing and RevOps, then implement those improvements efficiently.
- Supervise the Marketing Automation Coordinator by setting clear priorities and maintaining quality expectations.
Data architecture and CRM integration
- Take ownership of the data infrastructure linking marketing platforms with Salesforce, ensuring information remains accurate, consistent, and useful.
- Set and uphold data standards for marketing inputs into the CRM, including lead classification, lifecycle-stage logic, and governance of attribution fields.
- Oversee the HubSpot-Salesforce integration and preserve data integrity throughout the full path from marketing to sales.
Signal scoring and intelligence
- Support the creation and development of the customer and prospect signal-scoring model using behavioural, firmographic, and engagement data.
- Contribute to the customer health model by combining signals from product usage, engagement, tenure, and commercial information.
- Help turn next best action logic into an operational process so the correct activity is triggered for the right account at the appropriate moment.
- As the model evolves, gradually assume greater responsibility for signal definitions and scoring logic in collaboration with marketing and sales leadership.
Reporting and attribution
- Develop and maintain the marketing attribution model to measure how campaigns, channels, and signals affect pipeline and revenue.
- Create forward-looking dashboards together with motion-performance reporting by customer tier.
- Define lead lifecycle stages from the first signal captured through to sales-ready handoff, and monitor conversion at every stage.
Commercial alignment
- Serve as the main technical partner for RevOps in relation to marketing data, systems, and intelligence needs.
- Partner with Sales and RevOps on pipeline goals, shared reporting frameworks, and commercial governance.
- Convert commercial needs into system logic, while also explaining system limitations in terms stakeholders can use effectively.
Candidate profile
Mindset and approach — the most important area
- You naturally understand how different components fit together and immediately consider what could be affected when one element changes. Systems thinker.
- You are at ease with data, logic, and structured problem-solving, and prefer measurement over assumption. Analytically rigorous.
- You learn new tools quickly and enjoy understanding how platforms function beneath the surface, not only at user level. Technologically curious.
- You can communicate technical ideas to non-technical stakeholders without sacrificing clarity or accuracy, and you know when to simplify versus when to be precise. Clear communicator.
- You are comfortable making progress in uncertain situations, even without a fully detailed brief or constant direction. Builder mentality.
Technical capability
- Strong understanding of marketing automation and CRM platforms, including workflow logic, data architecture, integration management, and reporting. Direct experience with HubSpot or Salesforce is not essential, but a deep grasp of what these tool categories do and what good practice looks like is required.
- Confidence working with data, including cleaning, structuring, examining, and drawing conclusions from it.
- Ability to design and configure automation workflows, including sequencing, triggers, conditional logic, and error handling.
- Familiarity with the way marketing and sales data connects across systems, including lead lifecycle, attribution, and contribution to pipeline.
Communication and collaboration
- Ability to operate as a true partner to marketing, sales, and RevOps rather than functioning only as a technical specialist.
- Confidence when presenting findings and recommendations to senior stakeholders.
- Comfort working across multiple time zones and functions within a distributed team.
Experience — guidance rather than a checklist
Babble values capability more than the specific setting in which it was gained. The company welcomes candidates from backgrounds such as marketing technology, CRM administration, digital operations, RevOps, data analysis, or technical project management. The key requirement is experience in environments where systems, data, and commercial results meet, together with responsibility for making those elements work effectively.
Experience in a B2B technology or recurring revenue setting is helpful, though not mandatory. Marketing knowledge is considered an advantage rather than a requirement.
What success looks like
- Within the first 90 days, you will understand the current HubSpot and Salesforce setup, identify the most important gaps and quick wins, and begin building the data foundations needed for the signal model.
- By six months, the automation infrastructure should be operating reliably, the HubSpot-Salesforce integration should be clean, and a clear attribution framework should be established.
- By twelve months, the signal-scoring model should be active and improving, next best action logic should be influencing commercial activity across the account base, and you should own the intelligence layer from end to end.
Additional Information
Why join Babble?
- Annual Leave: 20 days of paid holiday each year
- Public Holidays: 12 paid bank holidays
- Pension: Statutory pension provision
- Sick Leave: 20 days of statutory sick pay
- Working Pattern: 10-day fortnight
- Work Environment: Full-time, office-based position
- Parental Leave: Statutory maternity and paternity leave
Working at Babble
Babble is a UK cloud technology company that supports thousands of SMB customers across Microsoft Modern Work, Cybersecurity, Contact Centre, Mobile, and Connectivity. The company is expanding rapidly and is building the commercial infrastructure needed to accelerate that growth further.
The team in Kosovo has a key role in that infrastructure and is not treated as an outsourced support function. The person in this role will work directly with senior marketing and commercial leaders, and their contribution will have a visible effect on business performance.
Recruitment process
The hiring process is intended to move quickly while remaining thorough. It includes a screening call, then a Teams interview, and, depending on that discussion, a short practical exercise designed to evaluate how you approach a systems or data challenge. The focus is not simply on the final answer, but on the way you think through the problem.
Direct Candidates Only
Company Overview
Why Babble?
Babble is a growth-focused business built around customer experience. As a trusted advisor in cloud technology, the company helps organisations adopt solutions from leading global providers.
Core Areas of Expertise
- Microsoft Modern Work
- Cybersecurity
- Contact Centre Technology
- Mobile Solutions
- Communications & Connectivity
With thousands of customers already served, the business still sees significant room for expansion. Many clients currently use only one or two of its technologies, creating strong potential to extend adoption across its broader portfolio of market-leading services.
Babble invites candidates to be part of this growth journey and contribute to its continued success.
Role Description
About the position
Babble is creating a marketing system driven by signals that indicates which accounts should be targeted, what steps should be taken, and the right timing for action. This position is responsible for the underlying infrastructure that enables that system to operate.
The role covers ownership of automation workflows, data architecture, and platform integrations that link marketing and sales activity at scale. The successful candidate will collaborate closely with the Demand Performance Manager, Revenue Operations, and Sales leadership, serving as the technical connection between business goals and system capabilities.
This is a role centred on building. The systems are still in development, so the work involves both designing and configuring solutions as well as managing and maintaining them. It is suited to someone who enjoys solving these kinds of challenges and brings both technical curiosity and organised thinking.
Deep marketing expertise is not required. What matters is a solid understanding of how marketing and sales systems operate, an ability to think clearly about data and logic, and strong communication with non-technical colleagues. Mindset carries more weight than the CV.
Main responsibilities
Automation infrastructure
- Lead the development of automation workflows that support commercial activity across HubSpot and Salesforce, including workflow logic, sequence structure, platform setup, and integration reliability.
- Keep the automation layer dependable by putting suitable testing, monitoring, and escalation practices in place.
- Spot ways to cut down manual work across marketing and RevOps, then implement those improvements efficiently.
- Supervise the Marketing Automation Coordinator by setting clear priorities and maintaining quality expectations.
Data architecture and CRM integration
- Take ownership of the data infrastructure linking marketing platforms with Salesforce, ensuring information remains accurate, consistent, and useful.
- Set and uphold data standards for marketing inputs into the CRM, including lead classification, lifecycle-stage logic, and governance of attribution fields.
- Oversee the HubSpot-Salesforce integration and preserve data integrity throughout the full path from marketing to sales.
Signal scoring and intelligence
- Support the creation and development of the customer and prospect signal-scoring model using behavioural, firmographic, and engagement data.
- Contribute to the customer health model by combining signals from product usage, engagement, tenure, and commercial information.
- Help turn next best action logic into an operational process so the correct activity is triggered for the right account at the appropriate moment.
- As the model evolves, gradually assume greater responsibility for signal definitions and scoring logic in collaboration with marketing and sales leadership.
Reporting and attribution
- Develop and maintain the marketing attribution model to measure how campaigns, channels, and signals affect pipeline and revenue.
- Create forward-looking dashboards together with motion-performance reporting by customer tier.
- Define lead lifecycle stages from the first signal captured through to sales-ready handoff, and monitor conversion at every stage.
Commercial alignment
- Serve as the main technical partner for RevOps in relation to marketing data, systems, and intelligence needs.
- Partner with Sales and RevOps on pipeline goals, shared reporting frameworks, and commercial governance.
- Convert commercial needs into system logic, while also explaining system limitations in terms stakeholders can use effectively.
Candidate profile
Mindset and approach — the most important area
- You naturally understand how different components fit together and immediately consider what could be affected when one element changes. Systems thinker.
- You are at ease with data, logic, and structured problem-solving, and prefer measurement over assumption. Analytically rigorous.
- You learn new tools quickly and enjoy understanding how platforms function beneath the surface, not only at user level. Technologically curious.
- You can communicate technical ideas to non-technical stakeholders without sacrificing clarity or accuracy, and you know when to simplify versus when to be precise. Clear communicator.
- You are comfortable making progress in uncertain situations, even without a fully detailed brief or constant direction. Builder mentality.
Technical capability
- Strong understanding of marketing automation and CRM platforms, including workflow logic, data architecture, integration management, and reporting. Direct experience with HubSpot or Salesforce is not essential, but a deep grasp of what these tool categories do and what good practice looks like is required.
- Confidence working with data, including cleaning, structuring, examining, and drawing conclusions from it.
- Ability to design and configure automation workflows, including sequencing, triggers, conditional logic, and error handling.
- Familiarity with the way marketing and sales data connects across systems, including lead lifecycle, attribution, and contribution to pipeline.
Communication and collaboration
- Ability to operate as a true partner to marketing, sales, and RevOps rather than functioning only as a technical specialist.
- Confidence when presenting findings and recommendations to senior stakeholders.
- Comfort working across multiple time zones and functions within a distributed team.
Experience — guidance rather than a checklist
Babble values capability more than the specific setting in which it was gained. The company welcomes candidates from backgrounds such as marketing technology, CRM administration, digital operations, RevOps, data analysis, or technical project management. The key requirement is experience in environments where systems, data, and commercial results meet, together with responsibility for making those elements work effectively.
Experience in a B2B technology or recurring revenue setting is helpful, though not mandatory. Marketing knowledge is considered an advantage rather than a requirement.
What success looks like
- Within the first 90 days, you will understand the current HubSpot and Salesforce setup, identify the most important gaps and quick wins, and begin building the data foundations needed for the signal model.
- By six months, the automation infrastructure should be operating reliably, the HubSpot-Salesforce integration should be clean, and a clear attribution framework should be established.
- By twelve months, the signal-scoring model should be active and improving, next best action logic should be influencing commercial activity across the account base, and you should own the intelligence layer from end to end.
Additional Information
Why join Babble?
- Annual Leave: 20 days of paid holiday each year
- Public Holidays: 12 paid bank holidays
- Pension: Statutory pension provision
- Sick Leave: 20 days of statutory sick pay
- Working Pattern: 10-day fortnight
- Work Environment: Full-time, office-based position
- Parental Leave: Statutory maternity and paternity leave
Working at Babble
Babble is a UK cloud technology company that supports thousands of SMB customers across Microsoft Modern Work, Cybersecurity, Contact Centre, Mobile, and Connectivity. The company is expanding rapidly and is building the commercial infrastructure needed to accelerate that growth further.
The team in Kosovo has a key role in that infrastructure and is not treated as an outsourced support function. The person in this role will work directly with senior marketing and commercial leaders, and their contribution will have a visible effect on business performance.
Recruitment process
The hiring process is intended to move quickly while remaining thorough. It includes a screening call, then a Teams interview, and, depending on that discussion, a short practical exercise designed to evaluate how you approach a systems or data challenge. The focus is not simply on the final answer, but on the way you think through the problem.
Direct Candidates Only
