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Core Competencies:

• Ability to turn technical or fragmented information into a clear answer that customers would genuinely find useful to read.
• Strong editorial judgement, including the ability to prioritise effectively and explain or defend those decisions to stakeholders.
• Ease with acting as the human in the loop by providing clear direction at the start and consistently identifying and correcting errors made by AI at the end.
• A practical and well-organised mindset, with the ability to establish and follow a simple and consistent structure.
• Willingness to return work that does not meet the required standard, no matter who produced it.
• Strong discipline and close attention to detail.
• An owner-operator mentality, combining personal execution with responsibility for setting the quality bar for others.
• Confidence working with data by interpreting it and adjusting plans accordingly, rather than only reporting figures.

Key Performance Indicators

• The completeness and clarity with which real customer and prospect questions are answered.
• Whether Babble’s content is discoverable and cited by AI search tools such as ChatGPT or Google’s AI answers when users search for information.
• Growth in the number of people who choose to follow Babble’s content directly instead of requiring the company to compete for attention.
• How frequently internal sales and account teams choose to share the content with customers, as a practical sign that the material is trusted rather than simply produced.

Qualifications

• Strong experience in content or editorial work within a B2B setting, with proven ability to shape what a business communicates rather than only writing effectively.
• Familiarity with the They Ask, You Answer (Endless Customer) content approach is considered a significant advantage.
• Excellent and highly accurate written English is essential, as this position produces content that represents Babble publicly and written English standards will be closely evaluated.
• Experience using AI tools in a disciplined and consistent way to create genuinely high-quality, on-brand content rather than unchecked generic AI output. Experience with agentic AI is an advantage, though not mandatory, given how new the technology remains.
• Ability to work closely on a daily basis with one other person while maintaining a shared quality standard rather than operating independently.
• Experience ensuring consistency and quality across content created by several contributors.
• Confidence to uphold quality expectations and challenge stakeholders, including senior stakeholders, when content falls below the required standard.

Additional Information

Why work for Babble?

• Risk cover, including Life Cover, Critical Illness Cover, funeral benefits, and certain Disability benefits
• 22 days holiday Balance PLUS UK Bank Holidays, with annual leave increasing according to length of service
• 5% allowance based on basic salary that may be used toward Medical Aid
• UPS provided to help manage load shedding, offering 2-4hrs power for a laptop
• Babble-issued laptop
• Annual Company Celebrations

Home-Working Policy

• The role is home-based, and a stable internet connection is required.
• The employee is expected to have a solution in place to reduce the impact of loadshedding and remain able to work normal shifts effectively; working from a public space is not considered an acceptable alternative.
• Home workers are expected to maintain an appropriate work setup, including a desk and chair in a quiet environment.

The recruitment journey

The company aims to appoint the right candidate quickly. The hiring process includes a screening call, followed by an interview over Teams for shortlisted candidates, and possibly an additional interview and competency testing depending on the requirements of the role.

Direct Candidates Only

Core Competencies:

• Ability to turn technical or fragmented information into a clear answer that customers would genuinely find useful to read.
• Strong editorial judgement, including the ability to prioritise effectively and explain or defend those decisions to stakeholders.
• Ease with acting as the human in the loop by providing clear direction at the start and consistently identifying and correcting errors made by AI at the end.
• A practical and well-organised mindset, with the ability to establish and follow a simple and consistent structure.
• Willingness to return work that does not meet the required standard, no matter who produced it.
• Strong discipline and close attention to detail.
• An owner-operator mentality, combining personal execution with responsibility for setting the quality bar for others.
• Confidence working with data by interpreting it and adjusting plans accordingly, rather than only reporting figures.

Key Performance Indicators

• The completeness and clarity with which real customer and prospect questions are answered.
• Whether Babble’s content is discoverable and cited by AI search tools such as ChatGPT or Google’s AI answers when users search for information.
• Growth in the number of people who choose to follow Babble’s content directly instead of requiring the company to compete for attention.
• How frequently internal sales and account teams choose to share the content with customers, as a practical sign that the material is trusted rather than simply produced.

Qualifications

• Strong experience in content or editorial work within a B2B setting, with proven ability to shape what a business communicates rather than only writing effectively.
• Familiarity with the They Ask, You Answer (Endless Customer) content approach is considered a significant advantage.
• Excellent and highly accurate written English is essential, as this position produces content that represents Babble publicly and written English standards will be closely evaluated.
• Experience using AI tools in a disciplined and consistent way to create genuinely high-quality, on-brand content rather than unchecked generic AI output. Experience with agentic AI is an advantage, though not mandatory, given how new the technology remains.
• Ability to work closely on a daily basis with one other person while maintaining a shared quality standard rather than operating independently.
• Experience ensuring consistency and quality across content created by several contributors.
• Confidence to uphold quality expectations and challenge stakeholders, including senior stakeholders, when content falls below the required standard.

Additional Information

Why work for Babble?

• Risk cover, including Life Cover, Critical Illness Cover, funeral benefits, and certain Disability benefits
• 22 days holiday Balance PLUS UK Bank Holidays, with annual leave increasing according to length of service
• 5% allowance based on basic salary that may be used toward Medical Aid
• UPS provided to help manage load shedding, offering 2-4hrs power for a laptop
• Babble-issued laptop
• Annual Company Celebrations

Home-Working Policy

• The role is home-based, and a stable internet connection is required.
• The employee is expected to have a solution in place to reduce the impact of loadshedding and remain able to work normal shifts effectively; working from a public space is not considered an acceptable alternative.
• Home workers are expected to maintain an appropriate work setup, including a desk and chair in a quiet environment.

The recruitment journey

The company aims to appoint the right candidate quickly. The hiring process includes a screening call, followed by an interview over Teams for shortlisted candidates, and possibly an additional interview and competency testing depending on the requirements of the role.

Direct Candidates Only