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Social Media & Digital Marketing Specialist

Purpose of the position:

This role oversees social-media and digital channels, combining creative delivery with analytical judgement. The specialist creates and coordinates content, tracks its results, and uses insights from data to progressively strengthen outcomes. Its objective is to ensure published and promoted materials support measurable business growth.

Detyrat

Main responsibilities:

• Develop and deliver the social-media content calendar in accordance with the unit’s digital strategy.
• Create and tailor copy for social and digital platforms, while producing precise briefs for designers, agencies, or freelancers.
• Track the effectiveness of content and campaigns through available analytics tools, then communicate findings in a practical and understandable format.
• Improve content using performance insights by determining what succeeds, what falls short, and making relevant adjustments.
• Assist with paid-campaign work alongside the colleague overseeing budget and paid media.
• Test fresh formats and methods, documenting the insights gained.

Kualifikimet

• Education: A university degree in Business Administration / Marketing or a comparable discipline.
• Experience and Qualifications: One year of marketing or relevant experience is preferred.

Skills:

• Professional or demonstrable practical experience in social media and digital marketing, or a strong interest in these areas.
• Strong writing and communication abilities, including adapting material to varied channels and audiences.
• Confidence with figures and analytics, with the capacity to interpret performance data and reach useful conclusions.
• Knowledge of leading social platforms and foundational tools including Meta Business Suite and Google Analytics, or the ability to learn them rapidly.
• Well-organized, proactive, and capable of coordinating with colleagues and external partners to ensure consistent, high-quality social-media execution.
• Demonstrated improvement in content and campaign results throughout the assignment period.
• The ability to provide clear, valuable performance reports that inform team decisions.
• Practical insights from testing that enhance working methods.

Candidates selected after CV screening will be invited for an interview.

HR GROUP

Social Media & Digital Marketing Specialist

Purpose of the position:

This role oversees social-media and digital channels, combining creative delivery with analytical judgement. The specialist creates and coordinates content, tracks its results, and uses insights from data to progressively strengthen outcomes. Its objective is to ensure published and promoted materials support measurable business growth.

Detyrat

Main responsibilities:

• Develop and deliver the social-media content calendar in accordance with the unit’s digital strategy.
• Create and tailor copy for social and digital platforms, while producing precise briefs for designers, agencies, or freelancers.
• Track the effectiveness of content and campaigns through available analytics tools, then communicate findings in a practical and understandable format.
• Improve content using performance insights by determining what succeeds, what falls short, and making relevant adjustments.
• Assist with paid-campaign work alongside the colleague overseeing budget and paid media.
• Test fresh formats and methods, documenting the insights gained.

Kualifikimet

• Education: A university degree in Business Administration / Marketing or a comparable discipline.
• Experience and Qualifications: One year of marketing or relevant experience is preferred.

Skills:

• Professional or demonstrable practical experience in social media and digital marketing, or a strong interest in these areas.
• Strong writing and communication abilities, including adapting material to varied channels and audiences.
• Confidence with figures and analytics, with the capacity to interpret performance data and reach useful conclusions.
• Knowledge of leading social platforms and foundational tools including Meta Business Suite and Google Analytics, or the ability to learn them rapidly.
• Well-organized, proactive, and capable of coordinating with colleagues and external partners to ensure consistent, high-quality social-media execution.
• Demonstrated improvement in content and campaign results throughout the assignment period.
• The ability to provide clear, valuable performance reports that inform team decisions.
• Practical insights from testing that enhance working methods.

Candidates selected after CV screening will be invited for an interview.

HR GROUP