About this role

Job Title: Senior Email Marketing Specialist

Location: Muharrem Fejza, Pristina (On-site)

Working Hours: 15:00 - 23:00 (local time)

LS Global specializes in optimizing business operations worldwide through expert outsourcing. We are currently recruiting for one of our clients for a Senior Email Marketing Specialist position. This role is responsible for executing, optimizing, and analyzing the company's email and SMS marketing programs to drive customer engagement, retention, and revenue growth. This role manages promotional, lifecycle, transactional, and automated campaigns while leveraging customer segmentation, personalization, marketing automation, and analytics to deliver effective customer experiences. Working closely with cross-functional teams, this position owns campaign execution, testing, reporting, and continuous optimization across email and SMS channels.

Key Responsibilities:

Execute promotional, lifecycle, transactional, and automated email and SMS campaigns.
Build, QA, schedule, and deploy campaigns using enterprise marketing automation platforms.
Partner with cross functional teams to develop strategic marketing roadmap
Identify opportunities to improve customer experience and campaign performance.
Ensure campaigns are delivered accurately and on schedule.
Create targeted customer segments using behavioral and transactional data.
Execute personalized campaigns using dynamic content and customer insights.
Support automated customer journeys including welcome, abandoned cart, post-purchase, win-back, transactional, and loyalty programs.
Execute promotional and lifecycle SMS campaigns and coordinate messaging cadence across channels.
Conduct A/B testing and analyze campaign performance to improve engagement and revenue.
Monitor KPIs including open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
Partner with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT to support marketing initiatives.
Coordinate campaign timing with merchandising and promotional calendars.

Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.
5–8 years of email marketing experience, preferably in B2C retail or eCommerce.
Excellent English communication skills (C1 level or higher).
Experience managing end-to-end email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
Strong knowledge of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or similar.
Strong analytical skills with experience using campaign insights to improve engagement, conversion, retention, and revenue.
Experience with A/B testing, campaign optimization, and performance reporting.
Knowledge of email deliverability, compliance standards, and customer communication preferences.
Experience with email QA, HTML/CSS, responsive design, and testing tools is preferred.
Experience partnering with cross-functional teams to deliver campaigns effectively.
Strong project management, communication, and organizational skills.
Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.

What We Offer:

Competitive salary based on experience.
Opportunities for professional growth and career advancement.
A collaborative and supportive work environment
The opportunity to work with a U.S.-based client and contribute to impactful email marketing strategies that drive customer engagement and growth.

About this role

Job Title: Senior Email Marketing Specialist

Location: Muharrem Fejza, Pristina (On-site)

Working Hours: 15:00 - 23:00 (local time)

Key Responsibilities:

Execute promotional, lifecycle, transactional, and automated email and SMS campaigns.
Build, QA, schedule, and deploy campaigns using enterprise marketing automation platforms.
Partner with cross functional teams to develop strategic marketing roadmap
Identify opportunities to improve customer experience and campaign performance.
Ensure campaigns are delivered accurately and on schedule.
Create targeted customer segments using behavioral and transactional data.
Execute personalized campaigns using dynamic content and customer insights.
Support automated customer journeys including welcome, abandoned cart, post-purchase, win-back, transactional, and loyalty programs.
Execute promotional and lifecycle SMS campaigns and coordinate messaging cadence across channels.
Conduct A/B testing and analyze campaign performance to improve engagement and revenue.
Monitor KPIs including open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
Partner with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT to support marketing initiatives.
Coordinate campaign timing with merchandising and promotional calendars.

Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.
5–8 years of email marketing experience, preferably in B2C retail or eCommerce.
Excellent English communication skills (C1 level or higher).
Experience managing end-to-end email and SMS campaigns, including planning, segmentation, execution, testing, and reporting.
Strong knowledge of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or similar.
Strong analytical skills with experience using campaign insights to improve engagement, conversion, retention, and revenue.
Experience with A/B testing, campaign optimization, and performance reporting.
Knowledge of email deliverability, compliance standards, and customer communication preferences.
Experience with email QA, HTML/CSS, responsive design, and testing tools is preferred.
Experience partnering with cross-functional teams to deliver campaigns effectively.
Strong project management, communication, and organizational skills.
Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.

What We Offer:

Competitive salary based on experience.
Opportunities for professional growth and career advancement.
A collaborative and supportive work environment
The opportunity to work with a U.S.-based client and contribute to impactful email marketing strategies that drive customer engagement and growth.

Punët e Kompanisë LS Global EU (5)

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Accounts Payable Representative

Senior Accountant

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Senior Email Marketing Specialist

Senior Email Marketing Specialist

About this role

About this role

Punët e Kompanisë LS Global EU (5)

Accounts Receivable Representative

Accounts Payable Representative

Senior Accountant

Senior Email Marketing Specialist

Digital Merchandising Specialist