Data Analyst & Performance Marketer
Teknologji Informacioni (IT)Tiranë1 javë më parëFull Time
About the Role
We are looking for a hybrid Data Analyst & Performance Marketer who sits at the intersection of media buying, data-driven decision-making, and AI automation. You will be responsible for launching paid ad campaigns across major ad platforms while utilizing modern AI tools (Claude, AI agents, scripts) to analyze performance data and optimize growth strategies.
Key Responsibilities
- Paid Ads Execution: Build, launch, and manage performance marketing campaigns across Meta, Google Ads, and TikTok.
- Data Analysis & Insights: Monitor campaign metrics, conduct cohort/funnel analysis, and translate raw data into actionable growth strategies.
- AI Integration: Leverage AI models (Claude, custom AI workflows, AI agents) to streamline data parsing, reporting, and campaign optimization.
- Strategic Decision-Making: Recommend budget allocations, creative iterations, and strategy shifts based on ROI and ROAS data.
Qualifications
- Hands-on experience running performance ads on Meta, TikTok, and Google.
- Strong background in data analytics, reporting tools, and ROI tracking.
- Experience integrating AI tools (e.g., Claude, LLM prompts, workflow automation) into daily marketing operations.
- Analytical mindset with a strong test-and-learn orientation.
- Based in or willing to work full-time in Tirana, Albania.