Digital Marketing & Content Specialist

StarLabs seeks a Digital Marketing & Content Specialist who will help plan, produce, deliver, and evaluate digital marketing and content activities.

This position brings together creative content production, digital marketing, and organized planning. Its purpose is to turn established marketing goals into content, campaigns, and trackable actions.

Key Responsibilities

• Create and maintain weekly and monthly content calendars aligned with agreed marketing priorities.
• Independently propose content concepts and convert marketing goals into organized content plans.
• Design plans and concepts for social-media and digital campaigns.
• Produce copy, captions, hooks, and scripts for digital platforms.
• Organize the rollout and publishing of approved material on Instagram, Facebook, TikTok, and LinkedIn, tailoring messaging for each platform and its audience.
• Launch, track, and improve approved Meta Ads campaigns.
• Work with design and video-production teams on creative assets.
• Take part in relevant company events and activities to organize and produce marketing content.
• Track the results of content and campaigns, providing recurring reports and recommendations.
• Partner with Sales on lead-generation efforts and share feedback regarding campaign and lead results.
• Examine audience behavior, market developments, competitors, and relevant content opportunities.

Requirements

• Relevant background in digital marketing, content marketing, social media, or a comparable position.
• Excellent abilities in content planning, copywriting, and storytelling.
• Capacity to generate ideas independently and transform agreed priorities into structured content plans.

Digital Marketing & Content Specialist

StarLabs seeks a Digital Marketing & Content Specialist who will help plan, produce, deliver, and evaluate digital marketing and content activities.

This position brings together creative content production, digital marketing, and organized planning. Its purpose is to turn established marketing goals into content, campaigns, and trackable actions.

Key Responsibilities

• Create and maintain weekly and monthly content calendars aligned with agreed marketing priorities.
• Independently propose content concepts and convert marketing goals into organized content plans.
• Design plans and concepts for social-media and digital campaigns.
• Produce copy, captions, hooks, and scripts for digital platforms.
• Organize the rollout and publishing of approved material on Instagram, Facebook, TikTok, and LinkedIn, tailoring messaging for each platform and its audience.
• Launch, track, and improve approved Meta Ads campaigns.
• Work with design and video-production teams on creative assets.
• Take part in relevant company events and activities to organize and produce marketing content.
• Track the results of content and campaigns, providing recurring reports and recommendations.
• Partner with Sales on lead-generation efforts and share feedback regarding campaign and lead results.
• Examine audience behavior, market developments, competitors, and relevant content opportunities.

Requirements

• Relevant background in digital marketing, content marketing, social media, or a comparable position.
• Excellent abilities in content planning, copywriting, and storytelling.
• Capacity to generate ideas independently and transform agreed priorities into structured content plans.