Marketing, Media & KomunikimPrishtinë1 javë më parëFull Time
We are seeking a CRM Specialist / CRM Executive to join our team on-site in Prishtina, driving player engagement, retention, and reactivation strategies for our international markets.
In this role, you will sit at the intersection of data, sports culture, and direct-to-consumer messaging. Your primary objective will be to translate high-level business goals, major sporting moments, and analytical insights into compelling, high-converting campaigns across email, SMS, push notifications, and in-app channels.
We are searching for a talented, versatile marketing professional with a proven track record of executing high-performing campaigns in digital industries (such as e-commerce, fintech, SaaS, or telco). A major plus for us: we are explicitly looking past traditional retail betting backgrounds, preferring modern digital marketers who understand data-driven lifecycle flows. If you possess a genuine passion for sports and an eagerness to master the complexities of the digital sports betting industry, you will excel in this position.
Key Responsibilities
- Plan & Execute CRM Calendars: Build, schedule, and optimize multi-channel campaigns—including email, SMS, push notifications, and web/app banners—anchored around major European football leagues, international tournaments, and high-traffic fixture lists.
- Segment & Personalize: Group users dynamically based on behavioral patterns, lifecycle stages, preferred sports, and engagement levels to deliver targeted messaging.
- Write Conversion-Focused Copy: Craft clear, engaging, and compliant promotions, bonus offers, and messaging in professional, fluent English that resonates with sports fans.
- Analyze & Optimize: Track core campaign KPIs, including open rates, click-through rates (CTR), conversion rates, churn, and reactivation metrics, utilizing continuous A/B testing to refine performance.
- Drive Commercial Initiatives: Translate commercial objectives—such as reactivating dormant accounts or increasing feature adoption—into creative, end-to-end marketing campaigns.
- Balance Compliance & Creativity: Navigate promotional mechanics and responsible gaming guidelines to ensure all campaigns adhere to strict regulatory standards across international jurisdictions.
Candidate Requirements
- On-Site Availability: Based in or able to commute to our office in Prishtina, Kosovo on a daily basis.
- Weekend Rotation: Willingness to participate in a weekend coverage rotation (approximately 1 weekend out of every 3) to support live matchdays and high-traffic sporting events.
- Sharp Attention to Detail: A meticulously sharp eye for detail, ensuring zero-defect execution on all copy, data segmentation rules, scheduling parameters, and promotional terms before any campaign goes live.