Marketing & Growth Specialist
Marketing, Media & KomunikimPrishtinë3 javë më parëFull Time
Marketing & Growth Specialist
About Us
We seek a Marketing & Growth Specialist with a broad view of marketing, the ability to spot emerging opportunities early, and the motivation to pursue them.
You will take charge of brand visibility, campaigns, content direction, and community expansion on every channel. This role involves defining the approach rather than merely carrying it out. Although you will collaborate closely with leadership, sales, product, and design, much of the momentum will originate from you.
The preferred candidate brings practical experience from a learning academy, EdTech platform, or online education brand, together with strong insight into marketing to people throughout their learning path—from initial awareness through enrollment and afterward.
Direct experience in this area is not an absolute requirement. However, you must learn quickly, adapt even faster, and be eager to gain knowledge independently without close guidance.
We also require practical command of contemporary marketing tools, including AI. You should use AI and automation actively to work more efficiently and create scalable processes rather than one-off campaigns.
Brand Strategy & Identity
Guide the creation and consistent use of our brand identity, voice, and positioning at every touchpoint, while contributing to their evolution as the company expands.
Campaign Management
Design, launch, and improve paid advertising efforts on Google Ads, Meta, LinkedIn, TikTok, and other suitable platforms. You will manage the entire funnel, from the initial impression through conversion, and be responsible for outcomes.
Social Media
Establish and oversee our presence across LinkedIn, Instagram, Facebook, TikTok, and other relevant channels. Adapt content and engagement for each platform, recognizing that audiences interact differently on each one.
Content Marketing & SEO
Lead blog material, thought-leadership content, case studies, and additional formats that establish us as a trusted voice in cybersecurity education. Coordinate with internal specialists and optimize all content for search and performance.
Cross-Functional Collaboration
Partner with design, sales, and production teams to introduce new programs and products with appropriate marketing support, including landing pages, email campaigns, social materials, and PR initiatives.
Analytics & Performance Reporting
Monitor and communicate campaign results, convert data into understandable findings, and propose actions to strengthen ROI.
Audience Intelligence
Collect input from students and prospective learners, follow conversations within the cybersecurity community, and use these findings to develop content concepts and product recommendations. Create and routinely refresh audience personas to improve targeting.
AI & Automation
Use AI tools and marketing automation consistently to enhance both personal efficiency and team output. Identify repetitive workflows and develop more intelligent processes for them. We can also support you with processes and learning.
Marketing Collateral
Create sales-enablement resources, white papers, and other materials that assist customers throughout their full journey.
You need practical familiarity with tools that include, but are not limited to:
Within the first 60 days, you will have reviewed current marketing performance, identified the three most significant unaddressed opportunities, and introduced at least one initiative that was not previously on the roadmap.
Cutting-edge learning: Access the newest tools, platforms, and approaches in digital marketing, AI, and cybersecurity education to remain current in marketing and technology.
Expert collaboration: Work alongside leading cybersecurity professionals and creative teams, gaining meaningful perspectives from both the technology and marketing sides of the field.
Career growth: Develop a defined advancement path at Cyber Academy, with possibilities to lead campaigns, shape strategic initiatives, and broaden expertise across new markets.
Innovative environment: Become part of a forward-looking organization that values creativity, experimentation, and data-informed marketing methods to influence the future of cybersecurity education.
Community and networking: Participate in industry events, team-building activities, and collaborations that link you with cybersecurity specialists, educators, and global partners.
Comprehensive benefits: Receive a competitive compensation package, health insurance, and professional-development support for personal and professional success.
Marketing & Growth Specialist
About Us
We seek a Marketing & Growth Specialist with a broad view of marketing, the ability to spot emerging opportunities early, and the motivation to pursue them.
You will take charge of brand visibility, campaigns, content direction, and community expansion on every channel. This role involves defining the approach rather than merely carrying it out. Although you will collaborate closely with leadership, sales, product, and design, much of the momentum will originate from you.
The preferred candidate brings practical experience from a learning academy, EdTech platform, or online education brand, together with strong insight into marketing to people throughout their learning path—from initial awareness through enrollment and afterward.
Direct experience in this area is not an absolute requirement. However, you must learn quickly, adapt even faster, and be eager to gain knowledge independently without close guidance.
We also require practical command of contemporary marketing tools, including AI. You should use AI and automation actively to work more efficiently and create scalable processes rather than one-off campaigns.
Brand Strategy & Identity
Guide the creation and consistent use of our brand identity, voice, and positioning at every touchpoint, while contributing to their evolution as the company expands.
Campaign Management
Design, launch, and improve paid advertising efforts on Google Ads, Meta, LinkedIn, TikTok, and other suitable platforms. You will manage the entire funnel, from the initial impression through conversion, and be responsible for outcomes.
Social Media
Establish and oversee our presence across LinkedIn, Instagram, Facebook, TikTok, and other relevant channels. Adapt content and engagement for each platform, recognizing that audiences interact differently on each one.
Content Marketing & SEO
Lead blog material, thought-leadership content, case studies, and additional formats that establish us as a trusted voice in cybersecurity education. Coordinate with internal specialists and optimize all content for search and performance.
Cross-Functional Collaboration
Partner with design, sales, and production teams to introduce new programs and products with appropriate marketing support, including landing pages, email campaigns, social materials, and PR initiatives.
Analytics & Performance Reporting
Monitor and communicate campaign results, convert data into understandable findings, and propose actions to strengthen ROI.
Audience Intelligence
Collect input from students and prospective learners, follow conversations within the cybersecurity community, and use these findings to develop content concepts and product recommendations. Create and routinely refresh audience personas to improve targeting.
AI & Automation
Use AI tools and marketing automation consistently to enhance both personal efficiency and team output. Identify repetitive workflows and develop more intelligent processes for them. We can also support you with processes and learning.
Marketing Collateral
Create sales-enablement resources, white papers, and other materials that assist customers throughout their full journey.
You need practical familiarity with tools that include, but are not limited to:
Within the first 60 days, you will have reviewed current marketing performance, identified the three most significant unaddressed opportunities, and introduced at least one initiative that was not previously on the roadmap.
Cutting-edge learning: Access the newest tools, platforms, and approaches in digital marketing, AI, and cybersecurity education to remain current in marketing and technology.
Expert collaboration: Work alongside leading cybersecurity professionals and creative teams, gaining meaningful perspectives from both the technology and marketing sides of the field.
Career growth: Develop a defined advancement path at Cyber Academy, with possibilities to lead campaigns, shape strategic initiatives, and broaden expertise across new markets.
Innovative environment: Become part of a forward-looking organization that values creativity, experimentation, and data-informed marketing methods to influence the future of cybersecurity education.
Community and networking: Participate in industry events, team-building activities, and collaborations that link you with cybersecurity specialists, educators, and global partners.
Comprehensive benefits: Receive a competitive compensation package, health insurance, and professional-development support for personal and professional success.