Marketing, Media & KomunikimTiranë1 javë më parëFull Time
Description
CapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting, we deliver powerful, data-informed customer acquisition solutions.
At CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients' success.
Role overview
We're looking for a Marketing Design Team Lead who is equal parts creative leader, marketer, and AI geek, someone who knows how to achieve business goals through visuals that actually sell.
You will take a team of 3 AI-driven Creative Designers and scale it to 6. The team produces static ad creatives, photorealistic AI visuals for performance campaigns across paid media channels, and source assets for our video production pipeline.
Your job is to build the company's visual creative engine. Whatever the starting point- a brief, a hypothesis, a raw idea - it leaves the team as a creative that performs.
You'll work closely with Creative Producers, Marketers, Copywriters, Media Buyers, and the Video Editing team, and partner with our Generative AI Pipeline Engineer on tooling and workflows.
What you will work on
- Lead, mentor, and scale a team of 3 to 6 AI-driven Creative Designers - grow people, not just output;
- Own the production flow: task distribution, capacity planning, and strict QC - production-grade, not demo-grade;
- Drive creative direction: concepts, hooks, and visual angles that stop the scroll and convert;
- Generate ideas yourself and push the team beyond safe iterations - informed by visual trends and competitor creatives;
- Own the creative testing loop: build a database of winners, analyze failures, turn performance data into next iterations;
- Track new AI models and tools; be the company's go-to expert on what's creatively possible with AI, staying hands-on in the tools;
- Run regular R&D and build prompt and style libraries that keep quality consistent as the team grows;
- Stay hands-on: jump into the tools (Figma, Adobe Suite, AI platforms) when needed to unblock the team, take on the most complex creatives, or test new approaches;
- Partner with the Generative AI Pipeline Engineer to turn the team's creative needs into pipelines, presets, and automation;
- Work tightly with Creative Producers, Marketers, Media Buyers, and Video Editors: align on strategy, negotiate deadlines, solve bottlenecks.