Junior SMS/Email Marketing Specialist
Marketing, Media & KomunikimTiranë5 ditë më parëFull Time
Location: On-site, Delijorgji Complex, Tirana, Albania
Employment Type: Full-time
Work Schedule: Monday – Friday, 08:00 – 17:00
About The Role
We are looking for an SMS/Email Marketing Specialist to support the execution, monitoring, and optimization of direct marketing campaigns across email, SMS, and messaging channels.
This role is a good fit for an early-career marketing professional with 1–2 years of digital marketing experience who is interested in developing deeper expertise in CRM, lifecycle marketing, automation, and direct messaging. Previous experience with email, SMS, CRM, or related campaign channels is a strong advantage.
The ideal candidate is organized, analytical, detail-oriented, and comfortable working with campaign platforms, audience data, marketing flows, and performance reports. They should be proactive, able to take ownership of assigned campaigns, and comfortable learning new marketing technologies.
Key Responsibilities:
Set up, launch, and manage email, SMS, and direct messaging campaigns.
Support the creation of campaign flows, audience segments, message sequences, links, and tracking.
Assist with campaigns focused on acquisition, engagement, retention, reactivation, and conversion.
Coordinate campaign copy, creative assets, audience requirements, approvals, and launch timelines.
Perform campaign QA before launch to ensure targeting, links, tracking, flows, and audience rules are working correctly.
Monitor campaign performance and flag issues or optimization opportunities.
Analyze key campaign metrics such as delivery rate, open rate, engagement, clicks, conversions, opt-outs, and revenue.
Support A/B testing across messaging, timing, audience segmentation, offers, and campaign structure.
Work closely with the marketing team to improve campaign performance and customer journeys.
Learn and operate new marketing, CRM, automation, and messaging platforms as required.
Work with external platform partners and vendors when needed.
Maintain clear documentation of campaign setups, results, learnings, and best practices.
Requirements:
1–2 years of experience in digital marketing, preferably with exposure to email marketing, SMS, CRM, lifecycle marketing, paid media, lead generation, or related areas.
Experience working with digital marketing campaigns and a basic understanding of campaign execution, monitoring, and optimization.
Basic understanding of customer segmentation, marketing funnels, customer journeys, and campaign performance.
Comfortable working with marketing platforms, dashboards, spreadsheets, and campaign data.
Strong attention to detail, especially when working with audiences, links, tracking, campaign settings, and automated flows.
Analytical mindset and willingness to use campaign data to improve performance.
Good written communication and copywriting skills, especially for short-form marketing messages.
Organized and able to manage multiple campaigns and tasks at the same time.
Fast learner who is proactive and comfortable working with new tools, changing platforms, and developing marketing technologies.
Good English communication skills.
Nice to Have:
Why Join us?
Location: On-site, Delijorgji Complex, Tirana, Albania
Employment Type: Full-time
Work Schedule: Monday – Friday, 08:00 – 17:00
About The Role
We are looking for an SMS/Email Marketing Specialist to support the execution, monitoring, and optimization of direct marketing campaigns across email, SMS, and messaging channels.
This role is a good fit for an early-career marketing professional with 1–2 years of digital marketing experience who is interested in developing deeper expertise in CRM, lifecycle marketing, automation, and direct messaging. Previous experience with email, SMS, CRM, or related campaign channels is a strong advantage.
The ideal candidate is organized, analytical, detail-oriented, and comfortable working with campaign platforms, audience data, marketing flows, and performance reports. They should be proactive, able to take ownership of assigned campaigns, and comfortable learning new marketing technologies.
Key Responsibilities:
Set up, launch, and manage email, SMS, and direct messaging campaigns.
Support the creation of campaign flows, audience segments, message sequences, links, and tracking.
Assist with campaigns focused on acquisition, engagement, retention, reactivation, and conversion.
Coordinate campaign copy, creative assets, audience requirements, approvals, and launch timelines.
Perform campaign QA before launch to ensure targeting, links, tracking, flows, and audience rules are working correctly.
Monitor campaign performance and flag issues or optimization opportunities.
Analyze key campaign metrics such as delivery rate, open rate, engagement, clicks, conversions, opt-outs, and revenue.
Support A/B testing across messaging, timing, audience segmentation, offers, and campaign structure.
Work closely with the marketing team to improve campaign performance and customer journeys.
Learn and operate new marketing, CRM, automation, and messaging platforms as required.
Work with external platform partners and vendors when needed.
Maintain clear documentation of campaign setups, results, learnings, and best practices.
Requirements:
1–2 years of experience in digital marketing, preferably with exposure to email marketing, SMS, CRM, lifecycle marketing, paid media, lead generation, or related areas.
Experience working with digital marketing campaigns and a basic understanding of campaign execution, monitoring, and optimization.
Basic understanding of customer segmentation, marketing funnels, customer journeys, and campaign performance.
Comfortable working with marketing platforms, dashboards, spreadsheets, and campaign data.
Strong attention to detail, especially when working with audiences, links, tracking, campaign settings, and automated flows.
Analytical mindset and willingness to use campaign data to improve performance.
Good written communication and copywriting skills, especially for short-form marketing messages.
Organized and able to manage multiple campaigns and tasks at the same time.
Fast learner who is proactive and comfortable working with new tools, changing platforms, and developing marketing technologies.
Good English communication skills.
Nice to Have:
Why Join us?