Our client is Coca-Cola HBC, a company with a portfolio of globally recognized brands and a strong presence across international markets. The company continuously sets benchmarks in innovation, sustainability, and people development. Committed to fostering a culture of learning, initiative, and professional growth, Coca-Cola HBC offers its employees the opportunity to build long-term careers and reach their full potential.

On behalf of our client, Adecco is seeking a motivated and ambitious professional for the position of Trade Marketing Manager (Location: Pristina, Kosovo).

Position Purpose

As the leader of the Trade Marketing function for Kosovo and Montenegro, you will translate deep market insights into actionable strategies that drive growth and profitability. You will lead the execution of channel and category plans, foster cross-functional collaboration, and ensure commercial excellence, contributing to sustainable business success across both markets.

Key Responsibilities

• Develop and implement trade marketing strategies and annual channel plans aligned with business objectives across Kosovo and Montenegro.
• Lead the planning and execution of channel-specific marketing initiatives, promotional activities, and in-store activation programs.
• Define and drive execution standards, merchandising guidelines, and the "Picture of Success" across all relevant sales channels.
• Partner closely with Sales, Marketing, Category, and other cross-functional teams to ensure the effective implementation of trade marketing priorities and strategies.
• Monitor market performance, analyze channel and campaign results, and recommend actions to maximize business growth and profitability.
• Manage trade marketing budgets and investments, ensuring efficient resource allocation and a strong return on investment.
• Lead, develop, and support the Trade Marketing team through coaching, performance management, and talent development initiatives.
• Build and maintain strong relationships with key internal stakeholders and external partners to ensure the successful delivery of business plans.

Candidate Profile:

• University degree (Bachelor’s degree or equivalent), preferably in Marketing, Business Administration, Economics, or a related field.
• Minimum 4 years of experience in driving business initiatives in Trade Marketing, Marketing, Sales, or another commercial function
• Strong understanding of trade marketing principles, channel development, category management, and brand strategy.
• Ability to translate market insights and consumer trends into effective commercial and trade marketing strategies.
• Strong analytical and strategic thinking skills, with experience in performance monitoring, business planning, and budget management