Tactica | Prishtina
Tactica seeks a Performance Marketer who will design, oversee, and refine paid advertising initiatives that generate measurable outcomes for its clients.
The ideal candidate has advanced expertise in Google Ads, experience with additional paid-media channels, and understands how strategy, creative assets, audience targeting, and measurement combine to produce leads and sales.
Key responsibilities
- Create paid-media strategies aligned with each client’s objectives, target audience, and available budget.
- Deploy and oversee campaigns through Google Ads, Meta Ads, and other suitable platforms.
- Oversee spending, bid approaches, and targeting in order to strengthen lead quality, conversions, and return on ad spend.
- Experiment with advertising copy, creative materials, audiences, and landing pages to raise campaign effectiveness.
- Implement, validate, and resolve issues with conversion tracking through Google Analytics and Google Tag Manager.
- Review campaign metrics and convert insights into practical optimization actions.
- Work alongside the creative and content teams to produce high-performing advertisements and landing pages.
- Produce performance reports covering outcomes, findings, and subsequent actions.
Candidate profile
- At least 2 years of practical performance-marketing experience, including the management and optimization of paid campaigns.
- Strong command of Google Ads and experience using Meta Ads; familiarity with further advertising platforms is an advantage.
- Demonstrated ability to achieve measurable outcomes, such as qualified leads, sales, or stronger return on ad spend.
- Thorough knowledge of conversion tracking, attribution, and campaign optimization.
- Comfortable using Google Analytics and Google Tag Manager.
- Strong analytical ability, close attention to detail, and accountability for campaign results.
- Capable of handling several client accounts, budgets, and priorities at once.
- Good spoken and written English skills.
- Experience at a digital marketing agency or with lead-generation or e-commerce campaigns is advantageous.
