Location: Muharrem Fejza, Pristina (On-site)
Working Hours: 15:00 - 23:00 (local time)
LS Global provides outsourcing services focused on improving business operations on a global scale. The company is hiring for the role of Senior Email Marketing Specialist on behalf of one of its clients. This position focuses on carrying out, refining, and evaluating the company’s email and SMS marketing activities in order to strengthen customer engagement, increase retention, and support revenue growth. The role covers promotional, lifecycle, transactional, and automated campaigns, using customer segmentation, personalization, marketing automation, and analytics to create effective customer experiences. In cooperation with cross-functional teams, the position takes ownership of campaign delivery, testing, reporting, and ongoing improvement across both email and SMS channels.
Key Responsibilities:
- Carry out promotional, lifecycle, transactional, and automated campaigns across email and SMS.
- Prepare, quality-check, schedule, and launch campaigns through enterprise marketing automation platforms.
- Work together with cross-functional teams to shape a strategic marketing roadmap.
- Recognize ways to enhance customer experience and improve campaign results.
- Make sure campaigns are delivered correctly and within the planned timeline.
- Develop targeted customer segments based on behavioral and transactional data.
- Launch personalized campaigns using dynamic content and customer insights.
- Support automated customer journeys, including welcome flows, abandoned cart programs, post-purchase messaging, win-back initiatives, transactional communications, and loyalty programs.
- Manage promotional and lifecycle SMS campaigns while aligning message timing across channels.
- Run A/B tests and review campaign outcomes to improve engagement and revenue performance.
- Track KPIs such as open rate, CTR, conversion, deliverability, revenue, unsubscribe rate, and customer retention.
- Collaborate with Merchandising, Creative, CRM, Analytics, Digital Commerce, and IT teams to support marketing initiatives.
- Align campaign schedules with merchandising and promotional calendars.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.
- 5–8 years of experience in email marketing, ideally within B2C retail or eCommerce.
- Excellent English communication skills (C1 level or higher).
- Proven experience managing email and SMS campaigns from planning and segmentation through execution, testing, and reporting.
- Strong understanding of lifecycle marketing, automation, personalization, segmentation, and triggered campaigns.
- Experience using email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, Braze, Iterable, Adobe Campaign, HubSpot, or similar tools.
- Strong analytical ability, with experience turning campaign insights into improved engagement, conversion, retention, and revenue.
- Background in A/B testing, campaign optimization, and performance reporting.
- Knowledge of email deliverability, compliance standards, and customer communication preferences.
- Experience with email QA, HTML/CSS, responsive design, and testing tools is considered an advantage.
- Experience collaborating effectively with cross-functional teams to deliver campaigns.
- Strong project management, communication, and organizational abilities.
- Experience with analytics, CRM, or reporting tools such as GA4, Adobe Analytics, Tableau, Power BI, or Looker is preferred.
What We Offer:
- Competitive salary determined by experience.
- Opportunities for professional development and career progression.
- A supportive and collaborative working environment.
- The chance to work with a U.S.-based client and contribute to impactful email marketing strategies that support customer engagement and business growth.
Join the team as a Senior Email Marketing Specialist and contribute to improving customer engagement, retention, and revenue growth through data-driven email marketing strategies.
