Marketing, Media & KomunikimFushë Kosovë2 ditë më parëFull Time
The OSCE Mission in Kosovo (the OSCE) is committed to supporting the Press Council of Kosovo (PCK) in enhancing its institutional performance and responsiveness through strategic planning and long-term visioning.
The PCK is a self-regulatory body established in 2005 with the support of the OSCE, to assist print and online media to uphold ethical standards and adjudicate complaints against print and online media.
Based on PCK’s request, the 2026 Media Section Unified Budget foresees support to the development of three- to five-year strategic plan that defines its institutional priorities, enhances its capacity for effective self-regulation in the digital media environment, and reinforces its collaboration with relevant stakeholders, including online media and non-majority outlets.
The strategic plan will help the PCK reflect on evolving priorities, foster institutional resilience, and strengthen its functions in line with self-regulatory standards promoted by the Alliance of Independent Press Councils of Europe (AIPCE), the EU acquis, particularly the Audio-Visual Media Services Directive (AVMSD), and the European Media Freedom Act, ensuring the PCK remains a resilient guardian of media freedom and journalism ethics and reporting standards in the digital age.
Objective Of Assignment
The objective is to develop a three- to five-year strategic plan for the PCK that defines its institutional priorities, enhances its capacity for effective self-regulation in the digital media environment, and reinforces its collaboration with relevant stakeholders, including online media and non-majority outlets.
Duration Of Assignment
5 months.
Tasks And Responsibilities
Conducting a desk review, including: current PCK strategic and institutional documents, the 2022 OSCE External Evaluation for the PCK and Independent Media Commission (IMC), the Code of Ethics, and relevant EU and international media governance frameworks.
Drafting a workplan outlining the methodology, workplan, key milestones, and proposed structure of the PCK Strategic Plan 2027–2031.The methodology for the strategic planning process should incorporate comparative international and EU best practices in media self-regulation, strategic institutional development, and media governance, including alignments with the AVMSD framework and relevant European standards, adapted to the Kosovo context.
Conducting Stakeholder Consultation Process and drafting Summary Report:
Conducting interviews, focus groups, and/or consultative meetings with up to 20 interlocutors. Consultation will be mostly organized during a field visit to Kosovo (exact timing and duration of the field visit to be agreed with the OSCE Activity Manager) nonetheless, if needed, they can be partially organized on-line.
Aggregating and analysing findings on the current institutional framework, key challenges and opportunities in the media regulatory environment.
Formulating evidence-based recommendations to inform the drafting of the Strategic Plan.
Drafting a concise Consultation Report (3–5 pages) highlighting key findings and recommendations.
Conducting structured consultations with PCK members, media actors (including non-majority media representatives), relevant institutions, civil society organizations, and international partners to ensure that the strategic plan is locally grounded, operationally feasible, and widely owned by stakeholders.
Drafting the Strategic Plan 2027–2031 for PCK including but not limited to:
Vision, Mission, and Core Values
SWOT Analysis
Strategic Objectives and Expected Results
Priority Development Areas
Financial Sustainability Measures
Media Literacy and Digital Adaptation Components
Inclusion and Gender Mainstreaming Measures
Implementation Action Plan
Budget Framework
Indicators for Monitoring and Evaluation (KPIs) The first draft of the PCK SDP 2027–2031 shall be submitted for review following the initial drafting process.
Monitoring and Implementation Framework, including reporting arrangements, responsibilities, and a mechanism for periodic review of progress against the Strategic Plan’s objectives.
Incorporating feedback into the Draft Strategic Plan 2027–2031, following a consultation and validation workshop (meetings and consultations) at the PCK with relevant actors, including OSCE Activity Manager.
