Contract Duration- 7 months

Working arrangement: Office Based

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

TERMS OF REFERENCE

The consultant will support UNICEF Kosovo’s digital communication and advocacy goals through the development and execution of digital strategies, management of social media platforms, implementation of digital campaigns, audience growth initiatives, content planning, and performance analysis.

If you would like to know more about this consultancy, please review the complete Terms of Reference here:

Terms of Reference Digital Media Consultant.pdf

Minimum Requirements

Work Experience:

Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field. Minimum four years of progressively responsible professional experience in digital communications, with demonstrated expertise in digital marketing, social media growth, campaign management, audience engagement, and performance analytics. Proven track record of designing and optimizing high-impact digital campaigns across multiple platforms using data-driven approaches. Knowledge of digital trends, platform algorithms, and content optimization strategies is required, while additional language skills would be considered an asset.

Language Requirements

Albanian and English, Serbian considered an asset

Knowledge/Expertise/Skills

• Proven experience managing digital communication strategies for private sector entities, organizations, international institutions, NGOs, or public sector bodies.
• Demonstrated experience in social media strategy, content planning, audience growth, campaign execution, and performance analytics.
• Strong knowledge of major digital platforms, paid digital promotion, analytics tools, and data-driven content optimization.
• Excellent digital storytelling, copywriting, and stakeholder engagement skills.
• Experience working on advocacy, public awareness, or brand communication campaigns is an asset

Desirables

• Demonstrated experience managing digital advocacy campaigns focused on children’s rights, education, inclusion, youth participation, or social impact issues
• Strong understanding of the Kosovo media and digital landscape
• Experience managing multi-language digital communication environments
• Proficiency in social media analytics and reporting tools (e.g., Meta Business Suite, Google Analytics, Hootsuite or equivalent)
• Basic graphic design and short-form video editing skills using tools such as Canva, Adobe Creative Suite, or equivalent
• Experience working with influencers, youth advocates, or digital partnerships
• Familiarity with safeguarding-sensitive communication and ethical storytelling principles
• Knowledge of emerging digital trends, platform updates, and audience behavior insights
• Fluency in English required; working knowledge of Albanian and/or Serbian considered an asset

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents:

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter
• A separate financial proposal (only acceptable in the format of the linked template) (upload theTMC0002558 financial proposal.docx to be completed)

Remarks

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.