Digital Marketing & Content Lead

About Ulterior

Ulterior works as an ABM partner that supports enterprise technology brands in building trusted connections with senior decision-makers through private digital think tanks and Ulterior Talks.

The company is seeking a creative and commercially driven Digital Marketing & Content Lead who will contribute to expanding Ulterior’s brand presence, audience reach, and market credibility.

The Role

This position combines several areas of work:

• content production
• growth marketing
• campaign planning
• executive storytelling
• audience expansion

This opportunity is different from a conventional corporate marketing position.

We are looking for someone who understands modern attention:

• short-form content
• founder-led storytellingB
• behind-the-scenes content
• executive insights
• social-first campaigns
• thought leadership
• audience growth
• experience in B2B marketing
• at least 2 years of experience in leading marketing roles

Responsibilities

• Develop and oversee Ulterior’s content strategy across LinkedIn and additional channels.
• Create short-form videos, behind-the-scenes materials, and founder-led storytelling content.
• Transform executive insights into compelling content campaigns.
• Collaborate with the Head of Research to turn discussions into reports, whitepapers, and thought-leadership materials.
• Design campaigns aimed at growing Ulterior’s executive network and subscriber audience.
• Build targeted campaigns for enterprise marketing and ABM leaders.
• Maintain content calendars and manage campaign delivery.
• Organize video shoots, editing workflows, and social publishing.
• Contribute to positioning Ulterior as a credible voice in executive engagement and enterprise buyer intelligence.
• Assist with event launches and strategic initiatives.
• Test modern B2B growth tactics and organic distribution approaches.
• Recognize that modern B2B marketing is increasingly operating like media.

You are comfortable:

• filming content
• editing short-form videos
• creating viral-style business content
• building founder brands
• writing strong LinkedIn content
• understanding audience psychology
• balancing creativity with commercial outcomes

You are skilled using:

• Adobe Creative Suite
• Framer
• Canva
• CapCut
• Figma
• Sales Navigator
• Mailchimp and Brevo
• understanding of Instagram, TikTok, LinkedIn
• Microsoft Suite