Description

The Social Media Specialist will plan, create and implement social media strategies across the brand, manage content on multiple platforms, and use data and analytics to inform campaigns. The role involves collaboration with internal teams and external agencies/influencers to maintain brand consistency, grow online communities, and monitor campaign performance.

Position: Social Media Specialist
Department: Marketing

Responsibilities

• Assist the Marketing Department in the preparation and implementation of practices and strategies to achieve internal and external communication objectives.
• Plan, create and implement our social media strategies across the entire brand.
• Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, paid portals, and other channels following market trends.
• Identify insights and social media trends of campaigns through data analytics made on a monthly basis as per templates provided by the manager.
• Use data to inform campaigns and social media posts across all social media accounts.
• Ensure all communications across multiple social media platforms are in line with the main campaign design, message to deliver, and deadlines.
• Collaborate with agencies and multiple stakeholders such as brand teams to update information about new products, price changes, and other pertinent industry information in line with the plan.
• Liaise with external stakeholders such as digital agencies and influencers; brief them as per plan, generate evidence about tasks completed, and send reports.
• Monitor, engage and grow our online communities through best-practice community management.
• Monitor company brand consistency by respecting the brand book, customer engagement and feedback in real time, and web traffic of social media campaigns.
• Monitor and analyze competitor social media communities and social channels on a monthly basis and include findings in the monthly report.
• Manage projects adhering to the social media strategy and overall digital marketing strategy.
• Uphold the company's brand voice and increase brand awareness.
• Reply to emails from the manager and other parties within 8 hours; even if the task is not solved, the specialist should provide feedback that the task is in progress.
• Follow and generate all necessary documentation as per procedure for every service/item/event purchased by the SM specialist and other staff under their responsibility.

Qualifications

• Education: Bachelor’s degree in marketing, communications, or related field
• Experience: 1–2 years experience in digital media, including social media, email marketing, and content marketing

Other qualifications

• Experience with graphic design, web design, and video production
• Working knowledge of HTML, CSS, and other coding languages
• Working knowledge of Photoshop, InDesign and other design software
• Experience with Google Analytics and other tracking/reporting tools
• Familiarity with SEO best practices

Personal competencies

• A strong understanding of both technology and business
• Effective time and project management to meet deadlines
• Excellent communication and interpersonal skills with a high level of attention to detail
• Fast learner with the ability to adapt techniques based on requirements
• Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc.)
• A creative mindset and willingness to think outside the box to create engaging content
• Strong data analysis skills to analyze key metrics of campaign success using Google Analytics or equivalent
• A team player willing to work with various internal stakeholders

Notes

• All applications will be treated with complete confidentiality according to the law No. 9887 established by the Assembly of Albania for "Protection of Personal Data".

Required documents

• CV