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SEO/GEO Content Strategy Manager
Marketing, Media & KomunikimPrishtinë2 javë më parëFull Time
Job Responsibilities:
- Develop and evolve the SEO and GEO strategy across RBI Group and its subsidiaries;
- Advise local teams on SEO and GEO readiness and support implementation of best practices;
- Conduct keyword research, prompt research, and competitor analysis to identify content opportunities and user intent;
- Execute hands-on on-page optimization of landing pages and website content to improve search and AI visibility;
- Define and enhance information architecture, internal linking concepts, and topic structures;
- Conduct technical SEO audits covering crawlability, page speed, indexability, structured data, and overall website health;
- Identify optimization opportunities and develop prioritized roadmaps in collaboration with development and UX teams;
- Support implementation of technical SEO and Schema Markup requirements;
- Monitor SEO and GEO performance, including traffic, rankings, AI mentions, and citations;
- Analyze LLM-generated answers from platforms such as ChatGPT, Perplexity, and Google AI Overviews to identify visibility gaps and optimization opportunities;
- Create stakeholder reports and provide data-driven recommendations for improving organic and AI-driven visibility;
- Work closely with Content Management, UX, development, and marketing teams;
- Educate stakeholders on SEO and GEO best practices to ensure consistent and scalable execution;
- Stay up to date with industry trends, AI search developments, and emerging optimization techniques.
Job Requirements:
- The following knowledge, skills, and abilities acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training;
- 4+ years of hands-on experience in SEO, including technical SEO, content strategy, and link building;
- Solid understanding of GEO and AI search optimization;
- Experience with Google Search Console, SEMrush, Ahrefs, Rankscale, or similar SEO platforms;
- Strong knowledge of structured data, crawlability, website performance, and technical optimization;
- Hands-on mindset with the ability to actively implement and optimize content and landing pages;
- Strong analytical, communication, and stakeholder management skills;
- Ability to collaborate effectively across content, UX, development, and marketing teams.
- Proficiency in English.
Preferred Qualifications:
- Experience working in an international, multi-market environment;
- Familiarity with Adobe Experience Manager or other enterprise CMS platforms.