Marketing Manager

We are looking for an energetic, creative, and results-oriented Marketing Manager, who will be responsible for planning, developing, and implementing marketing activities for the Popeyes brand.

Key Responsibilities:

• Develops and implements marketing programs for the Popeyes brand, in line with the company’s business objectives and brand standards.
• Reviews and improves existing marketing programs to increase effectiveness and achieve the targeted results.
• Prepares the marketing plan, marketing strategy, activity calendar, and supports the launch of new products.
• Works with the relevant teams to define monthly sales objectives, promotions, and supporting activities.
• Analyzes the market, pricing, competition, and positioning of our products, with the aim of setting appropriate and competitive prices for our customers.
• Plans and implements attractive promotional campaigns to increase sales, customer traffic, and brand presence in the market.
• Is responsible for advertising campaigns, consumer-related information, and media publications.
• Develops the media plan and identifies new media opportunities to increase communication effectiveness.
• Works closely with the Operations team to ensure the proper implementation of marketing activities in restaurants.
• Identifies restaurants with lower sales volume and develops promotional campaigns or supporting activities to help them achieve positive results.
• Supports restaurants by ensuring the necessary marketing materials for the implementation of promotional activities and campaigns.
• Cooperates with suppliers for the implementation of joint promotions.
• Is responsible for allocating the marketing budget across different activities, as well as managing the marketing budget on a monthly basis.
• Prepares and submits weekly and monthly reports to the Executive Director regarding marketing activities, campaign performance, and key results.

Required Qualifications and Experience:

• University degree in Marketing or another related field.
• At least 4 years of work experience in marketing, preferably in an international company.
• Knowledge of restaurant operations and restaurant management is considered an advantage.
• Very good knowledge of English.
• Strong analytical, communication, and organizational skills, with a positive approach and orientation toward solutions and effective decision-making.
• Agile, creative, dynamic, and results-oriented personality.

Location: Prishtina

What we offer:

• Excellent working conditions and strong opportunities for career advancement.

Required documents:

• CV

Application deadline: 15.05.2026