Role Description

This is a full-time on-site role for a Marketing Specialist based in Tirana. The Marketing Specialist will be responsible for conducting market research, developing marketing strategies, supporting sales efforts, and managing customer relationships. Day-to-day tasks include creating marketing campaigns, analyzing market trends, and collaborating with the sales and customer service teams to ensure the delivery of high-quality service.

Key Responsibilities

• Assist in planning, developing, and executing multi-channel marketing campaigns (digital, email, events, print, etc.)
• Conduct market research and analyze consumer behavior, trends, and competitors
• Manage and optimize content across websites, blogs, social media, and email
• Support paid advertising initiatives (Google Ads, social media ads, etc.)
• Collaborate with design, content, and product teams to produce promotional materials
• Maintain and update marketing databases, CRM tools, and mailing lists
• Coordinate logistics for events, webinars, and tradeshows
• Stay current with marketing trends, tools, and best practices

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in a marketing role (agency or in-house)
• Strong understanding of digital marketing principles (SEO, email, PPC, social)
• Excellent communication, writing, and project management skills
• Detail-oriented with strong organizational abilities
• Creative mindset with a data-driven approach to problem-solving

All selected candidates from the CV screening will be contacted from HR Team.

All applications will be treated with strict confidentiality according to the law No. 9887 set by Albanian Parliament for the 'Protection of Personal Data".