Lead Generation Specialist, Poland and EU

CXM Tech Services Ltd | Remote (Kosovo-based) | Full Time

About CXM Tech Services

CXM Tech Services Ltd, part of the CXM Group of Companies, operates as a specialist business in technology deployment and field engineering. The company is privately owned, has been active for more than 25 years, and supports some of the world's most respected organisations, including US Bank and major payment fintech companies. Its clients rely on it to store, configure, and deploy large volumes of technology hardware across multiple locations.

The company works across the UK, Ireland, and Poland, with sites in Dunstable (UK), Dublin (Ireland), and Poznan (Poland). Its operations are run through the Entrepreneurial Operating System (EOS), reflecting a disciplined, data-led approach with a strong emphasis on continuous improvement. As the business expands, it is adding people who want to contribute to a results-oriented environment where effort is recognised.

CXM's core values are Reliability, Helpfulness, Openness and Honesty, Professionalism, Tenacity, and Efficiency. These values are presented as standards the team follows in everyday work.

Role Overview

This position is a remote knowledge-based role for someone located in Kosovo, with a focus on the Polish market as well as the wider EU. The main purpose of the role is to find, research, and engage senior decision-makers in large enterprise businesses that fit CXM's ideal customer profile.

The core expected output is qualified meetings. As the first representative many Polish and European prospects will encounter from CXM, the quality of that initial interaction plays an important part in whether they agree to meet with the Poland and EU Operations lead. The company highlights that this responsibility is important and states that it will support the successful candidate in performing it to a high standard.

The role calls for fluent written Polish together with strong professional English. Outreach will mainly be carried out in Polish for Polish businesses, while internal communication will take place in English. Precise and professional communication in both languages is therefore essential.

This is not a travel-based field role, and it is not a closing position. Instead, it demands sound judgment, disciplined research, strong bilingual written communication, and the persistence required to run structured outbound campaigns in markets where response levels may be low.

Reporting Line and Handoff Structure

The position reports to Howard Bootle, Managing Director. Day-to-day contact is with Howard Bootle and Marcin Baranski, Poland and EU Operations Lead. Qualified meetings for Poland and the EU are handed over to Marcin Baranski for face-to-face engagement. The role is remote and Kosovo-based.

Compensation

Total On-Target Earnings are approximately 30,000 EUR equivalent per annum.

The compensation model combines a base salary with a performance-based variable component. The exact split will be confirmed at the offer stage.

The package is designed to reflect the Kosovo talent market while also rewarding strong performance in the role.

Key Responsibilities

The points below describe the full day-to-day scope of the position.

1. Prospect Research and List Building

• Identify and research companies in Poland and the EU that align with CXM's ideal customer profile, especially large enterprises with substantial volumes of onsite hardware or technology products, multi-site operations, and challenges related to deployment or asset management.
• Create and keep updated targeted prospect lists using LinkedIn, company websites, Polish and European industry directories, news sources, job postings, and other public information.
• Regularly improve the quality of the target list based on response data and input from Marcin Baranski.
• Determine the appropriate contacts within each target organisation, such as IT Director, Head of IT Infrastructure, Operations Director, Head of Technology, and senior Procurement leads.

2. Outbound Email Campaigns

• Develop and manage structured outbound email sequences in Polish, tailoring them to the likely operational situation of each prospect rather than relying on mass-produced outreach.
• Write first-contact emails that capture attention by showing relevance to the prospect's circumstances and by focusing on their challenges before presenting CXM's credentials.
• Run follow-up sequences in a consistent and organised manner, maintaining persistence without becoming intrusive.
• Test, refine, and strengthen message copy using data such as open rates, reply rates, and meeting-conversion results.
• Sustain a steady volume of outreach work without lowering quality in favour of quantity.

3. LinkedIn and Digital Outreach

• Use LinkedIn to identify prospects, strengthen credibility, and complement email outreach with a professional and consistent presence.
• Interact thoughtfully with prospect content when appropriate in order to build familiarity before or alongside direct outreach.
• Connect with relevant decision-makers in a professional way that adds value rather than feeling purely transactional.

4. Prospect Qualification

• Evaluate the quality of each prospect before investing significant outreach effort, recognising that not every company on the list will be worth pursuing.
• Spot indicators of a genuine near-term need, including hiring activity, infrastructure announcements, growth signals, or known operational challenges.
• Qualify prospects to a level where a face-to-face meeting would be justified and productive for both sides.

5. Meeting Handoff

• Once a prospect agrees to a meeting, prepare a clear and concise briefing note for Marcin that explains what the company does, who has been contacted, what their interest is, and any other relevant context.
• Make sure the handoff is smooth so that the first meeting begins from a position of confidence and credibility rather than starting from zero.

6. Pipeline and Activity Management

• Keep accurate and current records of outreach activity, prospect status, and pipeline progress.
• Monitor key measures including contacts researched, emails sent, reply rates, meetings booked, and pipeline value generated.
• Share regular activity updates with Howard and Marcin proactively.
• Use data to understand what is effective and bring forward ideas that can improve outreach performance.

What Success Looks Like

Performance in this role is assessed through three areas: activity, quality, and results. The posting makes clear that all three are important. High activity without quality does not deliver outcomes, while high quality without sufficient activity limits results. The aim is a disciplined level of output combined with genuine personalisation.

In the first 30 days

• You gain a practical understanding of CXM's service offering and are able to explain it clearly and credibly in both Polish and English.
• You create an initial list of at least 50 companies in Poland that genuinely fit the ideal customer profile, with the correct contacts identified.
• You launch your first Polish outreach sequences and develop a clear understanding of what is working and what needs refinement.
• You communicate proactively with Howard and Marcin, and your pipeline records remain accurate and current.

In the first 90 days

• You secure at least 3 to 5 qualified meetings with genuine Polish or EU prospects, where there is a credible need and willingness to explore CXM as a possible partner.
• Your outreach sequences become more refined through real performance data, with open and reply rates improving.
• Your target list expands while also increasing in quality, with stronger companies and better contacts identified over time.
• You establish a dependable daily and weekly working rhythm covering research, outreach, follow-up, and reporting.
• Marcin is able to rely on the briefing notes provided before meetings, and handoffs are handled smoothly.

At 6 months and beyond

• You consistently generate 4 to 8 qualified meetings each month across Poland and the EU.
• A measurable share of those meetings progresses into active sales discussions.
• You build a strong understanding of which sectors, company profiles, and contact types respond best in the Polish and EU market, and use that knowledge to sharpen your approach continuously.
• You work with real autonomy, identifying issues, proposing solutions, and acting without waiting for direction.
• You become a visible and valued member of the CXM team, contributing ideas beyond your immediate scope.

Person Specification

Essential

• Fluent written Polish at a professional standard. The posting emphasises that this is non-negotiable because Polish writing forms the first impression CXM gives to Polish clients.
• Strong professional written English, since internal communication, reporting, and briefing notes are handled in English.
• Proven experience in opening new business relationships from cold outreach, whether through email, LinkedIn, or structured outbound campaigns.
• Strong research capability, including the ability to independently identify the right companies and contacts using publicly available information.
• A methodical and process-led approach to outreach, with disciplined management of sequences, follow-ups, and pipeline records.
• Resilience and a constructive attitude toward low response rates, treating silence as feedback for improvement rather than as a reason to stop.
• Comfort with remote work and the ability to manage workload independently without daily in-person supervision.

Highly Desirable

• Experience producing leads or appointments in a B2B technology, logistics, or professional services setting in Poland or the EU.
• Familiarity with CRM tools and outreach sequencing platforms.
• An understanding of how large enterprise businesses purchase services, including long cycles, multiple stakeholders, and procurement involvement.
• Knowledge of additional EU languages would be considered an advantage as the role expands.

Not Required

• Closing experience is not required. The role does not involve negotiating contracts or managing client relationships after the meeting handoff.
• Field travel is not required for this position.

Our Culture and Ways of Working

CXM describes itself as a people-focused company where all team members are respected equally, regardless of background, experience, or career stage. The business states that strong ideas can come from anyone and aims to create an environment where people feel comfortable making decisions, taking initiative, and contributing to the company's growth.

The company says it values open and honest communication. According to the posting, everyone in the business has direct access to the leadership team, and the organisation does not rely on process or hierarchy to avoid issues. When something works, it is acknowledged; when it does not, it is discussed and improved collaboratively.

The posting also explains that failure is treated as part of the route to success. Rather than assigning blame, the company says it treats mistakes as information, learns from them, and moves forward. In return, it expects people to be action-oriented, intellectually honest, and genuinely committed to improving.

For candidates who want to build their skills, advance their career, and work alongside motivated and talented colleagues, the company presents CXM as a strong environment for growth.

Hiring Process

The company describes the hiring process as straightforward and says communication will be clear at every stage. Howard Bootle personally reviews every application and will respond directly to each shortlisted candidate.

Howard Bootle, Managing Director, CXM Tech Services, states that he is personally looking forward to reviewing applications.

Required documents

• CV
• Cover note
• Written screening questions

Selection stages

• Stage 1: Submission of the required documents and written screening questions.
• Stage 2: Shortlisted candidates complete a written exercise involving a sample outreach email task to demonstrate research ability and written communication quality.
• Stage 3: First video interview consisting of a structured screening call focused on motivation, background, and communication style.
• Stage 4: Second interview with Howard Bootle, Managing Director, focused on capability, judgment, and cultural fit.
• Stage 5: Offer.