Data Tracking & Digital Performance Specialist

Company: Business Match Kosovo (hiring for a Dutch retail marketing agency)

Location: Remote (Kosovo)

About the Client:

• A fast-growing retail marketing agency in the Netherlands supporting fashion, footwear, home & lifestyle retailers with strategic and operational solutions that drive measurable growth.
• Expertise in translating complex retail data into impactful marketing decisions using technology, automation, and human insight.

Your Role:

A technical role focused on tracking, data quality and analytics. You ensure tracking is correct, data is reliable, and performance can be measured properly. Your work directly impacts decision-making, reporting, and performance across multiple client accounts.

Responsibilities:

Data & Tracking

• Implement tracking frameworks with GA4, GTM, and server-side tagging
• Manage pixels and measurement across platforms
• Maintain product data feeds using Channable
• Build dashboards in Looker Studio / Multidata
• Troubleshoot technical issues with tracking, feeds, or platform connections
• Test AI-driven tracking tools and automation scripts
• Build and maintain dashboards (Looker Studio or similar)

Digital Performance

• Analyze campaign performance and translate insights into clear actions
• Improve ROAS, CPA, and margin through testing and automation
• Apply frameworks such as RFM, Pareto, and PLM
• Scale outputs using scripting and structured workflows
• Optimize product feeds and work with Channable
• Execute advertising strategies set by the Performance Manager
• Maintain account hygiene (audiences, exclusions, scripts, assets)

Reporting & Collaboration

• Deliver clean, consistent performance reports
• Share insights and learnings with the wider marketing team
• Collaborate with CRM, SEO, Social, and Data specialists
• Support the Performance Manager during client meetings with technical insights

Who you are:

• A detail-oriented, technically proficient marketer who thrives in fast-paced environments and enjoys solving complex problems with structured thinking.

What you bring:

• 4–10 years of experience in retail or e-commerce marketing
• Deep understanding of GA4, GTM, and feed-based tracking
• Hands-on experience with Shopping feeds and Channable
• Comfort working across data, marketing, and tech disciplines
• Experience with Google Ads, Performance Max, and YouTube Ads
• Experience in a marketing agency is required
• Excellent communication in English (written and verbal)

Bonus points for:

• Experience with automation, scripting, or AI tools
• Experience with product feeds (e.g. Channable)
• Understanding of omnichannel retail (POS + e-commerce setups)
• Basic understanding of Google Ads
• Knowledge of SQL / BigQuery

Why work with Business Match Kosovo?

• Business Match Kosovo connects Kosovar talent with innovative Dutch companies and supports candidates throughout the hiring journey from onboarding to long-term career development.

What we offer:

• Work for a high-performing Dutch retail marketing agency
• Competitive salary based on experience
• Opportunities to work on impactful digital retail solutions
• A fast-paced, innovative working environment
• Ongoing support and guidance from Business Match Kosovo