Marketing Manager

The Marketing Manager leads all strategic and operational marketing activities for Burger King® Kosovo, ensuring strong brand visibility, sales growth, and alignment with global standards. The role oversees campaigns, market analysis, budget management, and cross-functional coordination across all restaurants.

Key Responsibilities:

• Develops and delivers the annual marketing strategy, business plan, and full marketing calendar.
• Sets monthly sales forecasts, promotional targets, and plans for new product launches.
• Ensures alignment with franchisor brand guidelines and global marketing practices.
• Creates and delivers promotional campaigns that drive traffic and sales growth, including partnerships and co-branded initiatives with suppliers.
• Works closely with marketing and advertising agencies to ensure campaigns are creative, consistent with brand standards, and executed on time and within budget.
• Prepares media plans and identifies new communication channels to strengthen market presence.
• Conducts pre- and post-campaign analysis to measure performance and identify improvements.
• Continuously monitors market trends, competitor activity, and pricing to maintain a competitive position.
• Provides actionable insights to Management and key departments, and works with Operations to ensure smooth execution of marketing initiatives across all restaurants.
• Supports restaurants with marketing materials, activations, and operational assistance.
• Identifies underperforming restaurants and develops targeted activities to improve their sales results.
• Manages and allocates the marketing budget to maximize return on investment.
• Sources, negotiates, and manages agreements with third-party suppliers, agencies, and service partners.
• Prepares and submits regular marketing performance reports to Management and relevant teams.
• Provides sales forecasts to the Supply Chain Department to support inventory and stock planning.
• Takes on additional responsibilities that support brand strength and overall business performance.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is an advantage).
• 3–5+ years of experience in a marketing management role.
• Strong understanding of media strategy, campaign planning, and brand management.
• Excellent analytical, forecasting, and problem-solving abilities.
• Strong communication, coordination, and project-management skills.
• Ability to handle multiple initiatives simultaneously in a fast-paced environment.
• Proven experience in managing budgets and negotiating with vendors and third-party partners.
• Proficiency in English, particularly in written and verbal communication.

Location: Prishtinë

We offer excellent working conditions and strong opportunities for career advancement.

Required documents:

• Curriculum Vitae (CV)

Application deadline: 17.05.2026