Paid Social Media Buyer / Meta Ads Analyst – 2 Open Positions

Company: Broad Solutions
Location: Office-based in Kosovo
Positions Available: 2
Salary: Starting from €800 NET/month
Schedule: 4:00 PM – 12:00 AM Kosovo time
Team: US-based team lead

About the Role

Broad Solutions is seeking Paid Social Media Buyers to handle the creation, management, and improvement of paid campaigns across Meta platforms, including Facebook and Instagram, as well as other social channels. The role centers on campaign structure, audience segmentation, budget control, performance measurement, optimization, and ongoing testing.

This position is focused on media buying and does not involve graphic design tasks.

The company is interested in candidates who are precise, dependable, attentive to detail, and motivated to develop further. Senior-level experience is not required, but applicants should already have some practical exposure to Meta Ads or paid social campaigns, along with a strong desire to strengthen their technical and analytical abilities.

Since the position involves direct collaboration with a US-based team lead, strong English communication is required. Candidates need to express themselves clearly in both spoken and written English, follow directions accurately, ask relevant questions, and share updates in a clear manner.

What We Are Looking For

The preferred candidate is someone who:

• Has short but genuine hands-on experience with Meta/Facebook Ads Manager or paid social campaigns.
• Works carefully and precisely when preparing campaigns, budgets, targeting, and reports.
• Notices fine details and reviews their work thoroughly before anything is launched or submitted.
• Is open to learning, receiving feedback, and progressing quickly.
• Can communicate in English at a professional level, both verbally and in writing.
• Is dependable, well-organized, and consistent in meeting deadlines.
• Can collaborate closely with a US-based team and follow campaign guidance clearly.

This opportunity suits someone who already knows the fundamentals of paid social advertising and wants to become a stronger media buyer through practical work, organized feedback, and steady execution.

Key Responsibilities

• Create and oversee paid social campaigns, mainly on Meta platforms such as Facebook and Instagram, and secondarily on Reddit, TikTok, LinkedIn, Pinterest, and X (Twitter).
• Refine targeting, demographics, placements, and audience groups.
• Oversee campaign budgets and daily advertising spend with disciplined pacing.
• Review performance and identify ways to increase efficiency.
• Carry out structured testing of audiences, campaign setups, and creative approaches.
• Monitor and respond to core performance indicators, including CTR, CPC, CPM, CPA, ROAS, and conversions.
• Share results and performance reports with the team lead.
• Implement campaign strategies developed together with the US-based team.
• Make sure each campaign is launched properly and tracked consistently.
• Take responsibility for assigned work and deliver it on time.

Preferred Experience

• Background working with US-based clients or teams.
• Experience managing lead generation, e-commerce, or service-based campaigns.
• Knowledge of tracking, pixels, conversion events, and reporting.
• A recognized paid social certification, such as Meta Blueprint, TikTok Academy, Pinterest Academy, Snapchat / Snap Focus, Reddit Ads, or LinkedIn Marketing Labs.
• Experience with platforms beyond Meta, including TikTok Ads, Snapchat Ads, or Pinterest Ads.