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Brand Strategy Development

• Develops briefs related to project naming, brand positioning, target audiences, key messages, and similar elements.
• Works with the PR, Design, and Market Research teams to develop and position the brand.

Marketing Strategy and Budgeting:

• Takes part in building full marketing strategies and preparing the project’s annual budget.
• Secures confirmations from relevant stakeholders and monitors the budget on a regular basis.

Campaign Execution and Management:

• Directs the planning and rollout of the marketing campaign strategy.
• Establishes effective campaigns and ensures they are delivered from the initial concept through to final execution.

Digital Presence and Content:

• In coordination with the digital team, oversees the projects’ social media channels, Website, and SEO to maximize visibility and audience engagement.

Material Approval:

• Reviews and authorizes all marketing materials, including digital assets, printed brochures, TV spots, radio spots, and similar materials.

Project and Client Relationship Management:

• Keeps project information updated through regular meetings with sales teams and project managers, as well as through site visits.

Data Analysis and Reporting:

• Tracks and evaluates marketing data to measure campaign performance.

Analysis of Consumer Behavior:

• Reviews consumer behavior and adapts campaigns and communication approaches based on the findings.

Compliance with the procedure:

• Adheres to company procedures and takes part in reviewing the procedures of the marketing department.

Kualifikimet

Work Experience:

• At least 5–7 years of professional experience in marketing.

Other Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field.
• Strong leadership and team management capabilities, including experience in guiding marketing teams within a matrix organizational structure.
• Excellent communication and stakeholder management abilities, with the capacity to engage and collaborate effectively with stakeholders at every level of the organization.
• Demonstrated background in creating and implementing marketing strategies.
• Strong analytical ability, including the skill to interpret data and use insights to support informed decisions.
• Good financial understanding, with experience in handling marketing budgets and maintaining cost-effective operations.
• Ability to perform successfully in a fast-moving and dynamic environment while handling several projects at the same time.

Work conditions

Balfin Real Estate offers a professional and dynamic working environment, an attractive compensation and benefits package, and opportunities for employees to further develop their professional potential.

Brand Strategy Development

• Develops briefs related to project naming, brand positioning, target audiences, key messages, and similar elements.
• Works with the PR, Design, and Market Research teams to develop and position the brand.

Marketing Strategy and Budgeting:

• Takes part in building full marketing strategies and preparing the project’s annual budget.
• Secures confirmations from relevant stakeholders and monitors the budget on a regular basis.

Campaign Execution and Management:

• Directs the planning and rollout of the marketing campaign strategy.
• Establishes effective campaigns and ensures they are delivered from the initial concept through to final execution.

Digital Presence and Content:

• In coordination with the digital team, oversees the projects’ social media channels, Website, and SEO to maximize visibility and audience engagement.

Material Approval:

• Reviews and authorizes all marketing materials, including digital assets, printed brochures, TV spots, radio spots, and similar materials.

Project and Client Relationship Management:

• Keeps project information updated through regular meetings with sales teams and project managers, as well as through site visits.

Data Analysis and Reporting:

• Tracks and evaluates marketing data to measure campaign performance.

Analysis of Consumer Behavior:

• Reviews consumer behavior and adapts campaigns and communication approaches based on the findings.

Compliance with the procedure:

• Adheres to company procedures and takes part in reviewing the procedures of the marketing department.

Kualifikimet

Work Experience:

• At least 5–7 years of professional experience in marketing.

Other Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field.
• Strong leadership and team management capabilities, including experience in guiding marketing teams within a matrix organizational structure.
• Excellent communication and stakeholder management abilities, with the capacity to engage and collaborate effectively with stakeholders at every level of the organization.
• Demonstrated background in creating and implementing marketing strategies.
• Strong analytical ability, including the skill to interpret data and use insights to support informed decisions.
• Good financial understanding, with experience in handling marketing budgets and maintaining cost-effective operations.
• Ability to perform successfully in a fast-moving and dynamic environment while handling several projects at the same time.

Work conditions

Balfin Real Estate offers a professional and dynamic working environment, an attractive compensation and benefits package, and opportunities for employees to further develop their professional potential.