B2Tech is looking for a User Acquisitions Manager to lead and optimize online media campaigns across Google Ads, Meta, DSPs, and ad networks.

This is a strong opportunity for a data-driven marketing professional to own user acquisition performance, improve ROI, and help shape campaign strategy in a fast-moving gaming environment.

You will plan, launch, analyze, and continuously improve multi-platform performance campaigns, working closely with creative and internal teams to drive measurable growth.

The role is suited to someone who combines hands-on campaign management, analytical thinking, and strong commercial awareness.

YOUR IMPACT

• Plan, execute, and optimize online media campaigns to achieve user acquisition and performance targets.
• Manage multi-platform performance campaigns to ensure efficiency and maximum ROI.
• Collaborate with creative teams to develop high-performing, audience-focused ad creatives that drive conversions.
• Monitor key performance metrics such as Conversions, CPA, and ROAS, and continuously optimize campaigns based on insights.
• Stay up to date with industry trends to keep B2Tech competitive and innovative.
• Build and improve retargeting and lookalike audience strategies to enhance acquisition performance.
• Use campaign data to produce actionable insights and support better decision-making.
• Contribute to budget efficiency and help maximize return on advertising spend.

Our Requirements

• Minimum 3 years of experience in user acquisition or digital marketing, preferably in the sports betting or casino industry.
• Strong experience managing campaigns across Google Ads, Meta, and similar performance channels.
• Strong analytical skills with experience using Google Analytics, Looker, Google Ads, and Meta Ads Manager.
• Ability to interpret campaign data and turn insights into optimization actions.
• Experience with keyword research, A/B testing, and audience targeting.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong communication skills in English, both written and verbal, at a minimum B2 level.
• Strong interest in the sports betting and casino industry.
• Comfortable working with budgets and performance KPIs.

NICE TO HAVE

• Experience with programmatic advertising, DSPs, and ad network platforms.
• Proven experience managing large advertising budgets.
• Experience with advanced retargeting strategies and campaign automation.
• Exposure to sports betting, casino, or other regulated digital entertainment markets.
• Additional analytical or reporting experience across weekly, monthly, and quarterly performance reporting.

WHAT WE OFFER:

• Periodic Discretionary Performance Bonus 💷
• Annual Salary Review 💵
• 22 Days of Paid Leave 📢
• Hybrid Model 🏠
• Medical Insurance coverage ❤‍🩹
• Lunch Credit 🍴
• Provident Fund 💰
• Subsidized Gym Subscription 🏋
• Weekly Football and Volleyball Activities
• Travel Commute Allowance 🚗
• Weekly Happy Hour 🤠
• Exciting Career Paths 🎯
• Personalized Learning and Development Programs 📖
• Birthday Leave! 😎
• Variety of Employee Perks 🎫